If you’re not a provider of local search services you may want to skip this one as it’s very inside baseball. When I see someone blogging about geotargeting it usually refers to making sure that a site provides relevant information for the user’s physical location. However, some sites use a technique called “geotargeting location by [...]
Entries Tagged as 'Local Data'
October 14th, 2007 · 33 Comments
October 11th, 2007 · 8 Comments
Here’s a way to get your fair share of traffic from Google and then some. You may have noticed that Google serves up 3 local listings in its Web search results (results you get from searching via the Google.com home page among others) if G thinks you are searching for a yellow pages-like search. For [...]
October 10th, 2007 · 12 Comments
Gib Olander of Localeze, a business information provider to local search services, presented a concept at the SMX Local conference last week that I thought might be helpful for businesses who are trying to wrap their heads around how they can use search engines to drive qualified traffic to their sites.
October 2nd, 2007 · 3 Comments
Ian White’s Urban Mapping provides neighborhood data to local search companies meaning when you search for “Starbucks in Soho”, chances are the search engine you’re using uses Urban Mapping’s data to figure out where “Soho” is. Neighborhoods are weird things, most of them do not have defined boundaries of where they start and stop. I [...]
October 1st, 2007 · 7 Comments
Vanessa Fox, formerly of Google and now of Zillow, made an interesting comment on the SMX Local SEO panel today. While encouraging businesses to upload as much data as possible, including photos, to Google Local Business Center, she said “If your data matches 3rd party data that is important – you’re seen as more accurate.”