Integration of video and pictures in search results is the most interesting thing about local search. It’s going to take a lot of education to get SMBs to do video. A lot of SMBs don’t understand what it means to give their data to a search engine. I have heard a lot of restaurants complain [...]
Entries Tagged as 'Local Data'
July 24th, 2008 · No Comments
June 16th, 2008 · 20 Comments
Last week my post about zip code SEO generated some minor controversy so I thought this week I would continue with obscure local search engine optimization tactics by talking about optimizing for phone number search. While I am not going to argue that phone number searches will generate a huge amount of traffic for you, [...]
May 7th, 2008 · 13 Comments
While at the Kelsey Local Search Conference last week I was talking to some folks from the local search group of one of the major search engines and they asked me if I knew any good sources of local content to add to their service. They were already familiar with a lot of the sites [...]
April 18th, 2008 · No Comments
The recession, or whatever it is, could be like an earthquake for local search players. And if you’re one of them you may want to make sure you packed your brand in your earthquake survival kit. While at Ad:Tech I overheard a provider of local business information mentioning that they are getting more inquiries than [...]
February 18th, 2008 · 27 Comments
A while ago David Mihm asked if I could provide guidance on how to optimize a business with multiple locations in the same geographic area. Well Dave, here at Local SEO Guide we aim to please, eventually:
February 4th, 2008 · 3 Comments
With Google’s recent introduction of 10 yellow pages-like listings in Web search results for local queries, it is going to be harder for local search sites which depend on “category in city” search queries (e.g. “Plumbing Supplies in Pleasanton, CA”) for a lot of referral traffic from Google to get that traffic. If I were [...]
October 24th, 2007 · 4 Comments
How many times have you found out of date information about your business on the Web? At Insider Pages we averaged several inquiries per day from disgruntled businesses because we were displaying an incorrect phone number, address or name.
October 19th, 2007 · 149 Comments
Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. And the Local SEO Guide is here to help. The sites listed below are some of the most important in the local search world. On [...]
October 18th, 2007 · 27 Comments
You know you’ve got a problem with blogging when you’re high on nitrous oxide smelling the burning fragments of an old filling that’s being drilled and all you can think about is how this would make a great post about local search.
October 14th, 2007 · 33 Comments
If you’re not a provider of local search services you may want to skip this one as it’s very inside baseball. When I see someone blogging about geotargeting it usually refers to making sure that a site provides relevant information for the user’s physical location. However, some sites use a technique called “geotargeting location by [...]