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Entries Tagged as 'Local Data'

How The Local Data Sausage Is Made

October 17th, 2013 · No Comments

How Sausage Is Made

Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers [...]

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Tags: Local Data

Local Citations: Quality v. Quantity?

October 15th, 2013 · 1 Comment

Quantity-or-quality-local-citations

Source: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September.  There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have [...]

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Tags: Local Data

Why You Should Be Open With Your Business’ Meta Data

May 22nd, 2013 · 4 Comments

Madeline Kahn Blazing Saddles

Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter.  Tyler Bell of Factual was quick to point out an important point: [View the story "Cheeky Google" on Storify] If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they [...]

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Tags: Google · Local Data

How To Use Google’s Local Business Data Highlighter…So Far

May 21st, 2013 · 18 Comments

Google Local Business Data Highlighter

Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings.  I have found it to be a bit buggy and it’s a new tool, so proceed with caution.  Here are some basics on how to use it along with some tricks I have figured out [...]

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Tags: Google · Local Data

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com