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Entries Tagged as 'Local Data'

Why Fixing Bad N.A.P. Data Issues Sucks

August 25th, 2014 · 11 Comments

Nyagoslav (think Cher, Michael, Brittany, etc.) gets all OCD on my recent post where I used our NAP Hunter extension to surface some bogus N.A.P. data issues. He really peels back the rotten onion: “The NPI registry is one of the most trustworthy data sources in the medical industry, so the chances that this was [...]

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Tags: Local Data

Everything You Wanted To Know About Duplicate Business Listings…

May 22nd, 2014 · 4 Comments

Yext Duplicate Business Listings

…but not really. I mean who really wants to understand how duplicate business listings are created and how the problem can be solved? It’s not exactly cocktail party conversation. But if your business is affected by them, like every business that relies on local search traffic is, perhaps you might want to take a few [...]

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Tags: Local Data

How To Do a Local Infographic Right Airbnb Style

March 25th, 2014 · 2 Comments

Airbnb Local Economic Impact

Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this [...]

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Tags: Linkbuilding · Local Data

The Moz Local Tool 1.0 Review

March 18th, 2014 · 75 Comments

Moz Local

A year and a half after Moz’s acquisition of GetListed, David Mihm’s local listings baby has finally burst out of the womb. Business listings management is one of the trickiest aspects of local SEO and David has long been focused on trying to simplify the process for SMBs. So let’s see what Moz Local can [...]

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Tags: Local Data

Cloudy With a Chance of Pending: Google Local Ranking Weather Report

November 6th, 2013 · 2 Comments

Google Local Rankings Weather Report

Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report

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Tags: Local Data · Local Search

How The Local Data Sausage Is Made

October 17th, 2013 · No Comments

How Sausage Is Made

Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers [...]

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Tags: Local Data

Local Citations: Quality v. Quantity?

October 15th, 2013 · 1 Comment

Quantity-or-quality-local-citations

Source: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September.  There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have [...]

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Tags: Local Data

Why You Should Be Open With Your Business’ Meta Data

May 22nd, 2013 · 4 Comments

Madeline Kahn Blazing Saddles

Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter.  Tyler Bell of Factual was quick to point out an important point: [View the story "Cheeky Google" on Storify] If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they [...]

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Tags: Google · Local Data

How To Use Google’s Local Business Data Highlighter…So Far

May 21st, 2013 · 18 Comments

Google Local Business Data Highlighter

Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings.  I have found it to be a bit buggy and it’s a new tool, so proceed with caution.  Here are some basics on how to use it along with some tricks I have figured out [...]

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Tags: Google · Local Data

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com