Entries Tagged as 'Local Data'

The Future of Local SERPs

April 10th, 2016 · 9 Comments

Replace Furnace SERP

Per my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: Click to enlarge these sorry screenshots This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting […]

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Tags: Google · Local Data · Local Search

Why Local Rank Trackers Suck

January 18th, 2016 · 8 Comments


I am publishing part of this post that just went live on SearchEngineLand because: The original title was “Why Local Rank Trackers Suck”. I get why SEL rewrote it as “Why Local Rank Trackers Fail” – it’s a family site after all – but I think you’ll agree “Suck” is much more accurate. The editors […]

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Tags: Local Data

Why Is This Closed Listing Not Like Other Closed Listings?

May 18th, 2015 · 15 Comments

Close in knoweldge graph

Because the listing isn’t closed… Okay, so that makes no sense right? Let me start from the beginning. We have a client that has a Ford dealership. When doing searches for Ford + geo, we were seeing the above “permanently closed” business showing up in the Knowledge Graph panel. So we had a team member […]

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Tags: Google My Business · Local Data · Local Search

Apple Maps’ Business Data Quality Strategy

November 25th, 2014 · 6 Comments


Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (e.g. Yext, Location3, Yodle, etc.) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on: Apple has come to realize that organizing the world’s local […]

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Tags: Apple Maps · Local Data · Local Search

Apple Maps Rejects Home-Based Businesses

November 20th, 2014 · 4 Comments

It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: […]

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Tags: Apple Maps · Local Data · Local Search · Online Maps