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Entries Tagged as 'Local Data'

How To Do a Local Infographic Right Airbnb Style

March 25th, 2014 · 2 Comments

Airbnb Local Economic Impact

Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this [...]

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Tags: Linkbuilding · Local Data

The Moz Local Tool 1.0 Review

March 18th, 2014 · 69 Comments

Moz Local

A year and a half after Moz’s acquisition of GetListed, David Mihm’s local listings baby has finally burst out of the womb. Business listings management is one of the trickiest aspects of local SEO and David has long been focused on trying to simplify the process for SMBs. So let’s see what Moz Local can [...]

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Tags: Local Data

Cloudy With a Chance of Pending: Google Local Ranking Weather Report

November 6th, 2013 · 2 Comments

Google Local Rankings Weather Report

Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report

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Tags: Local Data · Local Search

How The Local Data Sausage Is Made

October 17th, 2013 · No Comments

How Sausage Is Made

Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers [...]

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Tags: Local Data

Local Citations: Quality v. Quantity?

October 15th, 2013 · 1 Comment

Quantity-or-quality-local-citations

Source: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September.  There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have [...]

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Tags: Local Data

Why You Should Be Open With Your Business’ Meta Data

May 22nd, 2013 · 4 Comments

Madeline Kahn Blazing Saddles

Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter.  Tyler Bell of Factual was quick to point out an important point: [View the story "Cheeky Google" on Storify] If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they [...]

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Tags: Google · Local Data

How To Use Google’s Local Business Data Highlighter…So Far

May 21st, 2013 · 18 Comments

Google Local Business Data Highlighter

Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings.  I have found it to be a bit buggy and it’s a new tool, so proceed with caution.  Here are some basics on how to use it along with some tricks I have figured out [...]

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Tags: Google · Local Data

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com

How Much Does Screwed-Up Business Listings Data Cost Us? $10B

March 4th, 2013 · 1 Comment

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors [...]

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Tags: Local Data · Yext.com

Local Listings Are The Most Trusted – #SMX West

February 28th, 2012 · 3 Comments

I am sitting in the SMX West exhibit hall where Gregg Stewart of 15miles is presenting some of the findings of the latest Local Search Usage study conducted in conjunction with Localeze. The survey study consists of a targeted sample of over 4,000 users of local business Internet searchers, broken into 3 search categories – [...]

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Tags: Daily Deals · Local Data · Local Search