Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers. From the press release: SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on […]
Entries Tagged as 'Local Advertising'
March 25th, 2010 · 9 Comments
September 22nd, 2009 · 21 Comments
Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth. Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly. Nobody talked about usage in the past because sales […]
November 20th, 2008 · Comments Off on Ben Saren of CitySquares.com: Business Is Good!
While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good. Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound […]
September 11th, 2008 · 17 Comments
Sitting in on a Yellow Pages webinar organized by the YP Commando himself, Dick Larkin. Thought it might be interesting to post some of the data the presenters are discussing. I’ll keep updating this post as I see more interesting stuff. Borrell Associates predicts a 39% decline for annual print YP usage by 2013. It’s not […]
August 27th, 2008 · 2 Comments
Perhaps you recall my epic post – Spitzer, Emperors Club VIP & Local SEO – where I uncovered that the notorious escort service was still running a ppc campaign despite the fact that their site was down? Well today I uncovered another gem. And sometimes it’s worth repeating something over and over just to make […]
Tags: Local Advertising