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Entries Tagged as 'Local Advertising'

Local Newspapers Are Not Dead

May 15th, 2008 · 2 Comments

Just got off the phone with Robert Silverman of Statepoint Media, a service that distributes advertorial to local newspapers, who claims that while the big dailies are busy falling off a cliff, local newspapers are thriving.  He’s talking about the kind of local papers you pick up in the hotel lobby or in a box [...]

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Tags: Local Advertising

Adbrite Goes Local

May 1st, 2008 · No Comments

Just walked in on the tail end of Paul Levine’s presentation at the Kelsey Conference on Adbrite and its local targeting capabilities.  Apparently Adbrite has a lot more local inventory than the last time I checked, which was about a year or so ago.  And they have a lot more media options and there are [...]

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Tags: BIA/Kelsey · Local Advertising

Affordable Local TV Advertising

April 15th, 2008 · 3 Comments

TurnHere has already made a name for itself in the industry as the purveyors of online video for small businesses.  Something must be in the air because I just got pinged by Steve Espinosa about Buzzspot.net a new service that provides affordable TV advertising to small and medium-sized businesses.  Buzzspot is basically a reseller of [...]

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Tags: Local Advertising · Local Video · Small Business Marketing · Video SEO

Local Search Engine Advertising Solutions: Feedback Wanted

March 17th, 2008 · 20 Comments

Hey readers, Webvisible just raised a bunch of money and Spotrunner just bought Weblistic.  I am curious if any of you out there have used any of the local search engine advertising solutions like ReachLocal, Webvisible, OrangeSoda, etc. and what your experiences have been.   If you have some thoughts please email them to me at [...]

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Tags: Local Advertising

Mahalo = Local SEO?

February 28th, 2008 · 5 Comments

Mahalo Logo = Local SEO

Last week my post How to Find Vicki Iseman’s Bio – The SEO Way got a lot of traffic not only from Google blogsearch but also from Mahalo.com. I had submitted a link to the post on Mahalo’s Vicki Iseman page in the user-submitted links section. Mahalo is a SEO machine and its Vicki Iseman [...]

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Tags: Local Advertising

How To Get Local Customers The Green Way

February 12th, 2008 · No Comments

It’s always nice to see a wacky idea you throw out there take wing. Last month I wrote about how local businesses could market themselves on their local Freecycle group. Today I was talking to Matt McGee, Mr. Small Business Marketing himself, who relayed a story about how his wife, a realtor, took my advice [...]

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Tags: Local Advertising

Free Green Local Internet Marketing

January 7th, 2008 · 8 Comments

Freecycle

Your local Freecycle group could be a valuable way to market your business to your community for free.

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Tags: Local Advertising · Small Business Marketing

National Brands/Local Retailer SEO Smackdown!

December 17th, 2007 · 16 Comments

Davey and Goliath

I recently was shown a letter from a national brand to one of its local retailers prohibiting them from using the brand’s name in their site URLs. I am sure most of the retailers would have no idea why they received this letter but for those in the know this is a shot across the [...]

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Tags: Local Advertising

Best Practices for Using PPC for Local Targeting: Kelsey ILM 07

November 29th, 2007 · 6 Comments

What follows are my perceptions and/or misperceptions of the panel on local search ad targeting at the Kelsey ILM Conference: Panelists: Court Cunningham, CEO, Yodle Brad Geddes, LocalLaunch Simon Heseltine, Serengeti Communications Jon Kelly, SureHits Dorab Patel, Matchcraft

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Tags: ILM · Local Advertising