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Entries Tagged as 'Local Advertising'

ShieldPower = SEO Power: Supermedia’s Local Linkbuilding Game

March 25th, 2010 · 10 Comments

Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers.  From the press release: SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on [...]

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Tags: Linkbuilding · Local Advertising · Superpages

Prescription for the Yellow Pages – #DMS09

September 22nd, 2009 · 24 Comments

Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales [...]

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Tags: BIA/Kelsey · Local Advertising · Small Business Marketing · Yellow Pages

Ben Saren of CitySquares.com: Business Is Good!

November 20th, 2008 · 2 Comments

While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good.  Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound [...]

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Tags: BIA/Kelsey · ILM · Local Advertising

Some Yellow Pages Usage Data: Print v. IYP

September 11th, 2008 · 23 Comments

Sitting in on a Yellow Pages webinar organized by the YP Commando himself, Dick Larkin.  Thought it might be interesting to post some of the data the presenters are discussing.  I’ll keep updating this post as I see more interesting stuff. Borrell Associates predicts a 39% decline for annual print YP usage by 2013. It’s not [...]

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Tags: Local Advertising · Local Search · Yellow Pages

Frontgate Catalog Case Study: How Not To Do PPC

August 27th, 2008 · 2 Comments

Perhaps you recall my epic post – Spitzer, Emperors Club VIP & Local SEO – where I uncovered that the notorious escort service was still running a ppc campaign despite the fact that their site was down?  Well today I uncovered another gem. And sometimes it’s worth repeating something over and over just to make [...]

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Tags: Local Advertising