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Entries Tagged as 'Local Advertising'

SMB Advertising Data – #DMS2010

September 14th, 2010 · 1 Comment

The wifi at the show has finally been fixed so here’s a summary of my notes from Steve Marshall’s presentation on SMB advertising behavior from their survey of SMB advertisers from the end of 2009. Print Yellow Pages Took a Big Hit: In 2008, 32% of SMBs advertised in the print book v. only 25% [...]

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Tags: BIA/Kelsey · Local Advertising · Small Business Marketing

Online Kicks Broadcast’s Butt In Local SMB Spending

August 24th, 2010 · 8 Comments

The Kelsey Group surveyed “Plus Spenders”, SMBs that spend at least $25K/yr in marketing v. the average of about $2500. According to Kelsey: · 90 percent of SMB Plus Spenders have a Web site, versus 62 percent for average SMBs. · Plus Spenders use more types of online media, and spend more for online advertising [...]

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Tags: Local Advertising

MerchantCircle – Mayors of SMB SEO?

June 23rd, 2010 · 5 Comments

Merchant Circle just launched a City “Mayor” program designed to promote the most connected SMBs in a service area on the site.  As Greg Sterling, he of the newly redesigned Screenwerk blog, put it: Because MerchantCircle gets so much traffic from SEO in search results this will also be a major SEO play for the [...]

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Tags: Local Advertising · Local Search · Merchant Circle

Yodle, ReachLocal, Yext – Scams or Just Hard To Please Everybody?

April 21st, 2010 · 30 Comments

SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of [...]

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Tags: Local Advertising · ReachLocal · Yext.com · Yodle

Local Online Advertising for Dummies

April 19th, 2010 · 13 Comments

Court Cunningham, CEO of Yodle, recently published “Local Online Advertising for Dummies”, a book to help SMBs “plan and launch an effective local online advertising campaign”, “set up a Web site that draws local traffic” & “maximize your presence on top search engines”. I haven’t read the book yet, and I am sure it has [...]

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Tags: Local Advertising · Yodle