It looks like Milanoo, a Sequoia-backed start-up, just got outed for using paid links to scam Google’s rankings. I have done a fair amount of SEO work for venture-backed start-ups and this event has convinced me more than ever that smart VCs should be conducting SEO due diligence on potential portfolio companies both pre- and […]
Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say that doing on-page/technical SEO is like building a high performance sports car and that links, and increasingly social media signals, are like […]
Just caught Greg’s post on this infographic from Foursquare on the Rudest Cities in the world based on the # of expletives mentioned in tips First the Oscars and now this. Methinks Foursquare has recently put a linkbaiter on payroll.
For those of you wondering how to use data to get links, Foursquare has provided an excellent example:
Pretty great article in the NYT today on how Google busted J.C. Penney for paid links and torched a lot of their natural search rankings. The Dirty Little Secret of Search is a must-read for any company that has someone doing linkbuilding on their behalf. My favorite line of the piece from a J.C. Penney […]
Update: Matt Mcgee informs me that this is way old news. Still interesting though. First CityGrid and now Yahoo!? What’s Yelp up to? A reader from a daily deals site just asked me why Yelp was linking to Yahoo on the bottom right of this URL with the words “New York Burgers” in the anchor […]
Like Ann Smarty I was contacted by Wikio to see if I was interested in publishing their top 10 SEO Blogs list. Before I hit the delete button I noticed I was ranked #8 so in the interest of rewarding flattering linkbait, herenow the top 20 SEO Blogs in the world for 2010: 1 SEOmoz […]
In case you didn’t know it already, that website you invested all of your hopes and dreams in – actually that website you invested way too small a percentage of your hopes and dreams in to achieve any tangible results for your business – needs links to be able to rank well in Web search. […]
Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers. From the press release: SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on […]
Just got a call from a client who is negotiating with a partner to put the partner’s content on their site. The partner is requiring that each page with partner content link back to the partner site. This is a typical deal point for “powered by” content-sharing arrangements, but the SEO implications could be profound.