Entries Tagged as 'Linkbuilding'

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was […]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com

Does Twitter Help SEO?

November 14th, 2012 · 5 Comments

Groupon Tweet

One of the more popular questions right? While I am sure the Googlers have been trying to figure out how Tweets can be a proxy for links, even though Matt Cutts claims Google is “leery” of social signals, I thought the social media reactions to yesterday’s post about Groupon SEO could illustrate Twitter’s SEO effect nicely. […]

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Tags: Linkbuilding · Twitter

Forget Linkbuilding, Do A Groupon

November 13th, 2012 · 35 Comments

The best SEO tactics are the ones that are discovered by accident, like Lexan.  Last week, I stumbled upon a linkbuilding tactic so effective and simple that I felt compelled to share it here.  It’s called Groupon. First off, linkbuilding is a painful SEO task.  It’s painful to sell it to clients.  It’s painful to […]

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Tags: Groupon · Linkbuilding

Google’s “Detected Unnatural Links” Message is Unnatural for Google

July 20th, 2012 · 3 Comments

Google Unnatural Links Message

Just got this: I applaud Google for notifying site owners that they have some spammy-looking links. I don’t applaud them for not telling site owners which links in particular look spammy. If you have been link-building, then you probably know where to look, but if like me, you haven’t, then you have to spend time […]

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Tags: Google · Linkbuilding

Linkbuilding Ain’t Marketing

May 14th, 2012 · 5 Comments

Well at least a lot of the linkbuilding I see going on isn’t.  But it can be. Which is why I wrote 5 Local Linkbuilding Ideas for the Post-Penguin/Panda Era And I wanted an excuse to put up ridiculous dog pics on SearchEngineLand.

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Tags: Google · Linkbuilding