Got to the “Leveraging Traditional Media Online” panel a bit late. Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran [...]
Entries Tagged as 'BIA/Kelsey'
November 20th, 2008 · No Comments
November 19th, 2008 · No Comments
Listening to Matt Booth at the Kelsey ILM 08 conference. I’ll have more detail later but basically he’s talking about how you can take advantage of this strange market to grab market share.
November 17th, 2008 · 1 Comment
If you are going to be at the Kelsey ILM conference in Santa Clara this week I hope you plan to stop by the “pre-conference” sessions on Wednesday the 19th. At 9:15 I’ll be putting on the “Local Seo: Ultimate Search Workshop” with a couple of SEO rock stars. Joining me will be Jonah Stein [...]
October 6th, 2008 · No Comments
Congratulations to John, Neal, Matt, Pam, Mike, Bobbi, Charles, Peter, Steve & all of the other gurus over there. These guys are a key component of the yellow pages/local search biz. Good move BIA.
September 18th, 2008 · 1 Comment
SMBs don’t want to buy web, mobile, print, etc. – they want to buy leads (although for many it’s hard to define what a lead is or how much they are willing to pay for one) While the big print yellow pages are aggressively growing their digital assets it seems like squeezing efficiencies out of [...]
September 17th, 2008 · 8 Comments
Apparently airport security does not buy into the branding potential of toy guns as booth giveaways…Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the foreseeable future…
September 17th, 2008 · 2 Comments
Charles Laughlin is presenting the results of consumer and industry surveys: Consumer Survey: They went through about a dozen IYPs and had people conduct local searches for pizza, pest control & chiropractor. Here are some excerpts from the results: Rating of IYP performance characteristics Usefulness of ratings & reviews: 6.4 Average relevance of the ads: 4.6 [...]
September 17th, 2008 · No Comments
I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share [...]
September 16th, 2008 · 1 Comment
Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp. Not much new here but a couple of interesting data points. – Yelp’s demo is older than you think – In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews [...]
September 16th, 2008 · 2 Comments
Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come. She then proceeded to give an amazingly detailed prescription for how to manage your print yellow pages salesforce (note if you are looking [...]