Entries Tagged as 'BIA/Kelsey'

Meredith Papp of Google TV: Stay Tuned For “The Herbal Viagra Show With Kathy Lee!”

November 20th, 2008 · No Comments

Got to the “Leveraging Traditional Media Online” panel a bit late.  Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran [...]

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Tags: BIA/Kelsey · Google · ILM

“The Period of Uncertainty Is the Fertile Ground For The Next Set of Winners”

November 19th, 2008 · No Comments

Listening to Matt Booth at the Kelsey ILM 08 conference.  I’ll have more detail later but basically he’s talking about how you can take advantage of this strange market to grab market share.

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Tags: BIA/Kelsey · ILM

Kelsey ILM Conference Local SEO Session Preview

November 17th, 2008 · 1 Comment

If you are going to be at the Kelsey ILM conference in Santa Clara this week I hope you plan to stop by the “pre-conference” sessions on Wednesday the 19th.  At 9:15 I’ll be putting on the “Local Seo: Ultimate Search Workshop” with a couple of SEO rock stars.  Joining me will be Jonah Stein [...]

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Tags: BIA/Kelsey · ILM

Kelsey Group Acquired by BIA Financial

October 6th, 2008 · No Comments

Congratulations to John, Neal, Matt, Pam, Mike, Bobbi, Charles, Peter, Steve & all of the other gurus over there. These guys are a key component of the yellow pages/local search biz. Good move BIA.

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Tags: BIA/Kelsey

Final Thoughts on Kelsey DMS ’08 Atlanta

September 18th, 2008 · 1 Comment

SMBs don’t want to buy web, mobile, print, etc. – they want to buy leads (although for many it’s hard to define what a lead is or how much they are willing to pay for one) While the big print yellow pages are aggressively growing their digital assets it seems like squeezing efficiencies out of [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages

Note to Superpages Re Terrorism & Swag

September 17th, 2008 · 8 Comments

Apparently airport security does not buy into the branding potential of toy guns as booth giveaways…Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the foreseeable future…

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Tags: BIA/Kelsey · Superpages

Deconstructing The Yellow Pages: Kelsey DMS ’08

September 17th, 2008 · 2 Comments

Charles Laughlin is presenting the results of consumer and industry surveys: Consumer Survey: They went through about a dozen IYPs and had people conduct local searches for pizza, pest control & chiropractor. Here are some excerpts from the results: Rating of IYP performance characteristics Usefulness of ratings & reviews: 6.4 Average relevance of the ads: 4.6 [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages

Yellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc

September 17th, 2008 · No Comments

I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share [...]

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Tags: BIA/Kelsey · Mobile Search · Superpages · Yellow Pages

Yelp Has 3.5 Million Reviews: Sonia McFarland

September 16th, 2008 · 1 Comment

Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp.  Not much new here but a couple of interesting data points. – Yelp’s demo is older than you think – In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews [...]

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Tags: BIA/Kelsey · Online Reviews · Yelp

Is There Too Much Innovation In Local Search?

September 16th, 2008 · 2 Comments

Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come.  She then proceeded to give an amazingly detailed prescription for how to manage your print yellow pages salesforce (note if you are looking [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages