Entries Tagged as 'BIA/Kelsey'

Michael Taylor of The Kelsey Group – The Selling to SMBs Landscape

September 22nd, 2009 · 2 Comments

Let’s start out the conference with a little liveblogging: Michael Taylor of BIA Kelsey started out the Kelsey DMS ’09 conference with a “preconference” presentation on the landscape of selling marketing services to SMBs. The number of local media choices is increasing – TV, Yellow Pages, Newspaper, Radio, IPTV, Mobile, PayPerCall, etc. Questions SMB’s ask: [...]

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Tags: BIA/Kelsey · Small Business Marketing

Twitter As A Sales Tool For Conferences: #marketplaces2009

March 18th, 2009 · 1 Comment

Ok I am hung up on Twitter today.  Here’s another thing I learned at the Kelsey Conference about Twitter – It’s an amazing marketing tool at conferences. During the conference the moderators periodically mentioned that people should tweet conference-related stuff using #marketplaces2009 so that all of the conference tweets would be easy to find in [...]

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Tags: BIA/Kelsey · Twitter

Kelsey Conference Update Coming

March 18th, 2009 · No Comments

Sorry for the radio silence.  It has been a busy conference and I haven’t had a chance to summarize my thoughts and conversations. Will do so later this week.

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Tags: BIA/Kelsey

MySpace Yellow Pages: 40% of U.S. Moms Can’t Be Wrong?

March 16th, 2009 · 2 Comments

Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference.  There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local.  Berman gave an example of how a roofer got a $30K deal via a $100 self-serve [...]

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Tags: BIA/Kelsey · Superpages · Yellow Pages

Kelsey Marketplaces 2009: Los Angeles

March 10th, 2009 · 2 Comments

Just wanted to let my loyal readers know I will be hanging out at the Kelsey Group’s Marketplaces 2009 conference next week in Los Angeles at the Hyatt Regency Century Plaza. I am guessing the unofficial theme of the conference is going to be “and what’s your company’s exposure to derivatives?” Some of the people [...]

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Tags: BIA/Kelsey

Place Based Marketing: Kelsey ILM ’08

November 20th, 2008 · No Comments

I don’t have enough brain power to give you the blow-by-blow on the Out Of Home session, but listening to Aileen Lee of Danoo, John McMenemin of RippleTV and Rocky Gunderson of SeeSaw Networks, I am hearing some impressive stats about the power of place-based marketing (e.g. those tv screens in your local coffee shops).

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Tags: BIA/Kelsey · ILM

What % of SMBs Will Use Online Video in 3 Years?

November 20th, 2008 · 1 Comment

According to the Kelsey video panel – 30-50% of those who have websites will use online video in the next three years.

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Tags: BIA/Kelsey · ILM · Small Business Video · Video SEO

Online Coupons: What’s Your Business’ Strategy?

November 20th, 2008 · 3 Comments

Per my previous post on CitySquare’s success with online coupons, it seems like offering deals on your site is the way to go in this meltdown.  I had lunch today with Loren Bendele, CEO of Savings.com, a deal aggregator.  According to Loren they had a record month last month in what would normally be a [...]

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Tags: BIA/Kelsey · ILM · Online Coupons

Ben Saren of CitySquares.com: Business Is Good!

November 20th, 2008 · 2 Comments

While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good.  Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound [...]

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Tags: BIA/Kelsey · ILM · Local Advertising

Angie Hicks of Angieslist: Kelsey ILM ’08

November 20th, 2008 · 2 Comments

The big difference between Angie and everyone else is…they charge consumers to see the ratings & reviews.  The cost of taking the time to read everything and meet a number of contractors is much greater than paying Angies List $6/mnth to get a single trusted recommendation. Businesses don’t pay to be listed but they pay [...]

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Tags: AngiesList · BIA/Kelsey · ILM