Update: Check out my list of great Local SEO Tools here I am supposed to be up there but given my lack of voice I thought it not such a good idea. Here’s the presentation I would have given ILM 09 Local Media SEO Presentation (it definitely needs narration so feel free to ping me […]
Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager […]
DirectoryM is a huge local search network that most people in the local search biz don’t know anything about. Here’s waht Panos had to say: It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the […]
Lost my voice at SES Chicago yesterday. Thankful I made it out of O’Hare. Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local […]
I’ll be speaking at the BIA Kelsey ILM ’09 Local Search “Preconference” – sort of akin to sitting at the kiddie table at Thanksgiving – along with Mr. David Mihm, Chris Spanos of AOL/Going.com and BIA Kelsey’s Mike Boland. We’ll be doing a site clinic as part of the session so if you have a […]
I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation. 1.8B searches on their network 20M unique visitors/mnth to Yellowpages.com 250% Mobile Search Growth 2008-2009 74% brand awareness for Yellowpages.com $89B U.S. Local Ad Spend – Local Interactive = 14% ($12B) 38% of all online search traffic is “local” […]
Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone. Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be. I […]
Steve Marshall of BIA Kelsey Group is going over some consumer research re local search. Some of the key points: 16% of consumers use Social Networking Sites as a Source for Local Shopping Info 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago […]
Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth. Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly. Nobody talked about usage in the past because sales […]
Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products. There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these […]