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Entries Tagged as 'BIA/Kelsey'

Kenshoo Local Launches – Sivan Metzger #ILM09

December 9th, 2009 · 2 Comments

Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager [...]

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Tags: BIA/Kelsey · ILM

Panos Bethanis of Directory M #ILM09

December 9th, 2009 · No Comments

DirectoryM is a huge local search network that most people in the local search biz don’t know anything about.  Here’s waht Panos had to say: It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the [...]

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Tags: BIA/Kelsey · ILM

Jeff Ferguson of Local.com #ILM09

December 9th, 2009 · 2 Comments

Lost my voice at SES Chicago yesterday.  Thankful I made it out of O’Hare.  Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local [...]

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Tags: BIA/Kelsey · ILM

BIA Kelsey ILM 2009 in Los Angeles Coming Up

November 20th, 2009 · No Comments

I’ll be speaking at the BIA Kelsey ILM ’09 Local Search “Preconference” – sort of akin to sitting at the kiddie table at Thanksgiving – along with Mr. David Mihm, Chris Spanos of AOL/Going.com and BIA Kelsey’s Mike Boland.  We’ll be doing a site clinic as part of the session so if you have a [...]

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Tags: BIA/Kelsey · ILM

David Krantz of AT&T Interactive – #DMS09

September 23rd, 2009 · 4 Comments

I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation. 1.8B searches on their network 20M unique visitors/mnth to Yellowpages.com 250% Mobile Search Growth 2008-2009 74% brand awareness for Yellowpages.com $89B U.S. Local Ad Spend – Local Interactive = 14% ($12B) 38% of all online search traffic is “local” [...]

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Tags: BIA/Kelsey · Yellowpages.com

Mobile Yellow Pages Panel – #DMS09

September 22nd, 2009 · 4 Comments

Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone.  Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be.  I [...]

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Tags: BIA/Kelsey · Local Search · Mobile Search · Online Coupons · Yellow Pages

Local Search Consumer Survey Data – #DMS09

September 22nd, 2009 · 2 Comments

Steve Marshall of BIA Kelsey Group is going over some consumer research re local search.  Some of the key points: 16% of consumers use Social Networking Sites as a Source for Local Shopping Info 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages

Prescription for the Yellow Pages – #DMS09

September 22nd, 2009 · 24 Comments

Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales [...]

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Tags: BIA/Kelsey · Local Advertising · Small Business Marketing · Yellow Pages

Building a Multi-Product Sales Organization – DMS09

September 22nd, 2009 · 3 Comments

Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products.  There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these [...]

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Tags: BIA/Kelsey · Small Business Marketing · Yellow Pages

Michael Taylor of The Kelsey Group – The Selling to SMBs Landscape

September 22nd, 2009 · 2 Comments

Let’s start out the conference with a little liveblogging: Michael Taylor of BIA Kelsey started out the Kelsey DMS ’09 conference with a “preconference” presentation on the landscape of selling marketing services to SMBs. The number of local media choices is increasing – TV, Yellow Pages, Newspaper, Radio, IPTV, Mobile, PayPerCall, etc. Questions SMB’s ask: [...]

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Tags: BIA/Kelsey · Small Business Marketing