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Entries Tagged as 'BIA/Kelsey'

Seeking In-House Local SEOs

January 4th, 2011 · 3 Comments

I am putting together a conference session for BIA Kelsey’s Interactive Local Media East show in Boston on March 21 and looking for a few in-house SEOs who work at big brands with a local focus (e.g. chain stores) to participate.  If that’s you or you know of someone who fits the bill please ping [...]

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Tags: BIA/Kelsey

Facebook Local – Emily White #ILM10

December 9th, 2010 · 4 Comments

Liveblogging: Emily White, formerly of Google Local and now running Facebook Local, starting out with “it’s all about people”. How far we come – My Facebook profile is my true identity v. my original AIM screen name 10 years ago. If you’re not interacting online with your true identity, what are you trying to do? [...]

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Tags: BIA/Kelsey · Facebook

Reply.com – Intent & Location = $ #ILM10

December 9th, 2010 · No Comments

Liveblogging Payam Zamani of Reply.com is talking about how service-based businesses are still struggling online. Search Engine and Display marketing are imprecise (intent of consumer and location are not precisely known), complicated (significant expertise and infrastructure required) and expensive (poor targeting = wasted $). Now showing the Reply.com solution of an “Enhanced Click”. We send [...]

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Tags: BIA/Kelsey

Geomentum – HyperLocal Advertising Innovation #ILM10

December 9th, 2010 · No Comments

Casey Squier of Geomentum talking at BIA/Kelsey #ILM10 about what advertisers are looking for in local: What does our media mix look like over the next few years? How do we migrate our offline media mix to online, specifically around local? Approximately 2,000 points of data for every zip code that agencies don’t want to [...]

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Tags: BIA/Kelsey

BIA/Kelsey Local Media Forecast – #ILM10

December 7th, 2010 · No Comments

Some highlights from Neal & Matt’s opening talk: $133B in local ad spend in 2010 Predicting flat local ad spend in 2011 but rising by about 3%/year over the next three years Interactive is 7% of local media revenues v. 8.3% for print yellow pages.  TV will continue to be a big chunk with 19%. [...]

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Tags: BIA/Kelsey