Let’s start out the conference with a little liveblogging: Michael Taylor of BIA Kelsey started out the Kelsey DMS ’09 conference with a “preconference” presentation on the landscape of selling marketing services to SMBs. The number of local media choices is increasing – TV, Yellow Pages, Newspaper, Radio, IPTV, Mobile, PayPerCall, etc. Questions SMB’s ask: […]
Ok I am hung up on Twitter today. Here’s another thing I learned at the Kelsey Conference about Twitter – It’s an amazing marketing tool at conferences. During the conference the moderators periodically mentioned that people should tweet conference-related stuff using #marketplaces2009 so that all of the conference tweets would be easy to find in […]
Sorry for the radio silence. It has been a busy conference and I haven’t had a chance to summarize my thoughts and conversations. Will do so later this week.
Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference. There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local. Berman gave an example of how a roofer got a $30K deal via a $100 self-serve […]
Just wanted to let my loyal readers know I will be hanging out at the Kelsey Group’s Marketplaces 2009 conference next week in Los Angeles at the Hyatt Regency Century Plaza. I am guessing the unofficial theme of the conference is going to be “and what’s your company’s exposure to derivatives?” Some of the people […]
I don’t have enough brain power to give you the blow-by-blow on the Out Of Home session, but listening to Aileen Lee of Danoo, John McMenemin of RippleTV and Rocky Gunderson of SeeSaw Networks, I am hearing some impressive stats about the power of place-based marketing (e.g. those tv screens in your local coffee shops).
According to the Kelsey video panel – 30-50% of those who have websites will use online video in the next three years.
Per my previous post on CitySquare’s success with online coupons, it seems like offering deals on your site is the way to go in this meltdown. I had lunch today with Loren Bendele, CEO of Savings.com, a deal aggregator. According to Loren they had a record month last month in what would normally be a […]
While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good. Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound […]
The big difference between Angie and everyone else is…they charge consumers to see the ratings & reviews. The cost of taking the time to read everything and meet a number of contractors is much greater than paying Angies List $6/mnth to get a single trusted recommendation. Businesses don’t pay to be listed but they pay […]
Virutal Paper is a SEO play that repurposes print materials and publish it to help with SEO. I guess it’s also helpful for users, but that’s besides the point right? 🙂 For example they can take a menu and scan it and publish it to your website or for directories to its profile pages, so […]
Got to the “Leveraging Traditional Media Online” panel a bit late. Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran […]
Listening to Matt Booth at the Kelsey ILM 08 conference. I’ll have more detail later but basically he’s talking about how you can take advantage of this strange market to grab market share.
If you are going to be at the Kelsey ILM conference in Santa Clara this week I hope you plan to stop by the “pre-conference” sessions on Wednesday the 19th. At 9:15 I’ll be putting on the “Local Seo: Ultimate Search Workshop” with a couple of SEO rock stars. Joining me will be Jonah Stein […]
Congratulations to John, Neal, Matt, Pam, Mike, Bobbi, Charles, Peter, Steve & all of the other gurus over there. These guys are a key component of the yellow pages/local search biz. Good move BIA.
SMBs don’t want to buy web, mobile, print, etc. – they want to buy leads (although for many it’s hard to define what a lead is or how much they are willing to pay for one) While the big print yellow pages are aggressively growing their digital assets it seems like squeezing efficiencies out of […]
Apparently airport security does not buy into the branding potential of toy guns as booth giveaways…Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the foreseeable future…
Charles Laughlin is presenting the results of consumer and industry surveys: Consumer Survey: They went through about a dozen IYPs and had people conduct local searches for pizza, pest control & chiropractor. Here are some excerpts from the results: Rating of IYP performance characteristics Usefulness of ratings & reviews: 6.4 Average relevance of the ads: 4.6 […]
I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share […]
Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp. Not much new here but a couple of interesting data points. – Yelp’s demo is older than you think – In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews […]
Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come. She then proceeded to give an amazingly detailed prescription for how to manage your print yellow pages salesforce (note if you are looking […]
Just ran into Anupam Gupta, CEO of Mixpo. I had caught a demo of Mixpo earlier today and was fairly impressed with what they have created. Basically Mixpo is a simple online video creation tool for SMBs, or more precisely for companies that sell to SMBs. Mixpo has set up several reseller relationships that are […]
According to Frank Jules of AT&T at the Kelsey Conference. Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive. There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand […]
I got here a bit late so here are Sebastien‘s thoughts on Charles Laughlin’s opening presentation on the state of the yellow pages industry. Here are some of Charles’ yellow pages predictions for 2013. US print titles circulation will decline by 30% At least one global publisher divests its print Yellow Pages business Professional services […]
I have received a bunch of requests for the presentation I gave at Friday’s morning session at the Kelsey Group’s Drilling Down on Local Conference so I thought I would post it here. Thanks again to Peter, Mike, Matt, Neal, John, Pam, Bobbi and the rest of the Kelsey gang for putting on a great […]
Just wanted to finish off the week by thanking the Kelsey Group for putting on another great local search show. I took away four big points: 1. SMB video is hot and while it’s still in its infancy a lot of people think it’s going to be a big winner 2. Search marketing is still […]
I just gave a talk on top SEO tricks and now Erik Jorgensen of Microsoft Local is going to blow our minds with some great mapping tricks. Here’s the stream of consciousness: One size does not fit all when it comes to local. 3 modes of website use: 1. Find – looking for quick answers […]
Just walked in on the tail end of Paul Levine’s presentation at the Kelsey Conference on Adbrite and its local targeting capabilities. Apparently Adbrite has a lot more local inventory than the last time I checked, which was about a year or so ago. And they have a lot more media options and there are […]
Like most other SMBs, spas could give a flying $@!%$* (did I spell that right?) about technology, SEO, search engine advertising, anything with the word “click”, SERPs, etc. “Sticky” is never a good term in the spa industry. 1/3 of avg. spa revenue from gift certificates. SpaBoom’s pay for performance private labeled online gift certificate […]