LOC@L SEO GUIDE

Cindy Krum
Issues:

Multiple languages, currencies, seasonality
Different search engines
Different e-commerce laws

Things to Consider

Design, dev & maintenance cost
server config & hosting location
CMS & order fulfillment
Email, DM, Affiliate and PPC
SEO

One Site Approach
Everyone goes to a .com and you send users to specific subdomains or directories based on their language/nationality.
Use subdomains or directories with language, country or keyword groupings such [...]

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Andy Atkins-Kruger

Code pages with UTF-8
Don’t just “translate” page titles & meta descriptions.
Adopt a global PR strategy
Manage 301s - typical global site have a lot of redirection, broken page issues and meta refreshes that can screw things up
Keywords in URLs
Source local links
Use a smart “geo-selector” -basically understand your market - language, links, etc.
Keyword research - “30% [...]

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Ian McAnerin: When we talk about geolocation we are talking about a page, not a site
How bots identify a webpage as belonging to a particular country

First the bot checks the CCLD (.ca, .cn,.uk)
If no CCLD (e.g. .com) then the bot will look at IP Address
If they still can’t tell they rely on link analysis

CCTLD Location: 
spider [...]

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