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Entries Tagged as 'ILM'

Ben Saren of CitySquares.com: Business Is Good!

November 20th, 2008 · 2 Comments

While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good.  Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound [...]

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Tags: BIA/Kelsey · ILM · Local Advertising

Angie Hicks of Angieslist: Kelsey ILM ’08

November 20th, 2008 · 2 Comments

The big difference between Angie and everyone else is…they charge consumers to see the ratings & reviews.  The cost of taking the time to read everything and meet a number of contractors is much greater than paying Angies List $6/mnth to get a single trusted recommendation. Businesses don’t pay to be listed but they pay [...]

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Tags: AngiesList · BIA/Kelsey · ILM

Manoj Verma of Virtual Paper: Kelsey ILM ’08

November 20th, 2008 · No Comments

Virutal Paper is a SEO play that repurposes print materials and publish it to help with SEO.  I guess it’s also helpful for users, but that’s besides the point right? For example they can take a menu and scan it and publish it to your website or for directories to its profile pages, so now [...]

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Tags: BIA/Kelsey · ILM

Meredith Papp of Google TV: Stay Tuned For “The Herbal Viagra Show With Kathy Lee!”

November 20th, 2008 · No Comments

Got to the “Leveraging Traditional Media Online” panel a bit late.  Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran [...]

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Tags: BIA/Kelsey · Google · ILM

“The Period of Uncertainty Is the Fertile Ground For The Next Set of Winners”

November 19th, 2008 · No Comments

Listening to Matt Booth at the Kelsey ILM 08 conference.  I’ll have more detail later but basically he’s talking about how you can take advantage of this strange market to grab market share.

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Tags: BIA/Kelsey · ILM

Kelsey ILM Conference Local SEO Session Preview

November 17th, 2008 · 1 Comment

If you are going to be at the Kelsey ILM conference in Santa Clara this week I hope you plan to stop by the “pre-conference” sessions on Wednesday the 19th.  At 9:15 I’ll be putting on the “Local Seo: Ultimate Search Workshop” with a couple of SEO rock stars.  Joining me will be Jonah Stein [...]

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Tags: BIA/Kelsey · ILM

Kelsey ILM Conference Santa Clara Discount Coupon

October 30th, 2008 · No Comments

I’ll be speaking at the Kelsey Interactive Local Media conference in Santa Clara on Nov. 19th.  I am still working on the content of my session but it’s fair to say that it will have something to do with local search and will be relatively mind-blowing. For all of you local SEO groupies the Kelsey [...]

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Tags: ILM

Keyword Expansion for Local Category Search

December 5th, 2007 · 18 Comments

A lot of you have been asking for a copy of the presentation I gave at last week’s Interactive Local Media conference. The subject was how to use keyword research and site architecture to help a site rank for variations of searches for service categories in a particular city.The challenge most local search sites have [...]

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Tags: ILM · Local Search

An Interview With Jason Calacanis: Kelsey ILM 07

December 3rd, 2007 · 4 Comments

Jason Calacanis

If you don’t follow Jason this is probably a worthless read. He has developed quite a reputation in the SEO community and so this post is for my SEO readers out there. Jason was interviewed at the Kelsey conference last week by Peter Krasilovsky. I got to this panel late but here are my notes:

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Tags: ILM

“SEO Is The Top Small Biz Online Marketing Tactic” – Intuit

December 3rd, 2007 · 10 Comments

Last Friday, Allison Mnookin, VP Small Business for Intuit, presented results of a small business survey at the Kelsey Group’s Interactive Local Media conference. The presentation was full of interesting stats but the one that really stood out was that about 20% of those surveyed claimed that SEO was by far their “most effective” online [...]

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Tags: ILM · Small Business Marketing