While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good. Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound […]
The big difference between Angie and everyone else is…they charge consumers to see the ratings & reviews. The cost of taking the time to read everything and meet a number of contractors is much greater than paying Angies List $6/mnth to get a single trusted recommendation. Businesses don’t pay to be listed but they pay […]
Virutal Paper is a SEO play that repurposes print materials and publish it to help with SEO. I guess it’s also helpful for users, but that’s besides the point right? 🙂 For example they can take a menu and scan it and publish it to your website or for directories to its profile pages, so […]
Got to the “Leveraging Traditional Media Online” panel a bit late. Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran […]
Listening to Matt Booth at the Kelsey ILM 08 conference. I’ll have more detail later but basically he’s talking about how you can take advantage of this strange market to grab market share.
If you are going to be at the Kelsey ILM conference in Santa Clara this week I hope you plan to stop by the “pre-conference” sessions on Wednesday the 19th. At 9:15 I’ll be putting on the “Local Seo: Ultimate Search Workshop” with a couple of SEO rock stars. Joining me will be Jonah Stein […]
I’ll be speaking at the Kelsey Interactive Local Media conference in Santa Clara on Nov. 19th. I am still working on the content of my session but it’s fair to say that it will have something to do with local search and will be relatively mind-blowing. For all of you local SEO groupies the Kelsey […]
A lot of you have been asking for a copy of the presentation I gave at last week’s Interactive Local Media conference. The subject was how to use keyword research and site architecture to help a site rank for variations of searches for service categories in a particular city.The challenge most local search sites have […]
If you don’t follow Jason this is probably a worthless read. He has developed quite a reputation in the SEO community and so this post is for my SEO readers out there. Jason was interviewed at the Kelsey conference last week by Peter Krasilovsky. I got to this panel late but here are my notes:
Last Friday, Allison Mnookin, VP Small Business for Intuit, presented results of a small business survey at the Kelsey Group’s Interactive Local Media conference. The presentation was full of interesting stats but the one that really stood out was that about 20% of those surveyed claimed that SEO was by far their “most effective” online […]