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LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'ILM'

SEO for CEOs at #ILMEast

March 5th, 2012 · No Comments

For those of you making it to Boston for ILM East on March 26th I will be running a “precon” on “SEO for CEOs (and everyone else)” at 10am. The session will cover: 1. SEO strategies for local-oriented businesses in the Post-Panda & Post-Venice Update world 2. How to build an in-house SEO organization 3. [...]

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Tags: BIA/Kelsey · ILM

Venture Capital Funding for Local Search #ILM09

December 9th, 2009 · No Comments

VCs from Canaan Partners (Warren Lee), Trinity Ventures (Patricia Nakache) & Comcast Ventures (Michael Yang): Patricia Nakache: no one has cracked local impulse purchases – mentions Groupon Warren Lee: Skeptical that growth will happen as fast as Kelsey predicts because access to venture capital is not as easy. Venture capital is going to contract by [...]

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Tags: BIA/Kelsey · ILM

Local SEO Tools, Tricks & Strategies #ILM09

December 9th, 2009 · 4 Comments

Update: Check out my list of great Local SEO Tools here I am supposed to be up there but given my lack of voice I thought it not such a good idea.  Here’s the presentation I would have given ILM 09 Local Media SEO Presentation (it definitely needs narration so feel free to ping me [...]

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Tags: BIA/Kelsey · ILM

Kenshoo Local Launches – Sivan Metzger #ILM09

December 9th, 2009 · 2 Comments

Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager [...]

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Tags: BIA/Kelsey · ILM

Panos Bethanis of Directory M #ILM09

December 9th, 2009 · No Comments

DirectoryM is a huge local search network that most people in the local search biz don’t know anything about.  Here’s waht Panos had to say: It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the [...]

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Tags: BIA/Kelsey · ILM