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Entries Tagged as 'ILM'

Keyword Expansion for Local Category Search

December 5th, 2007 · 16 Comments

A lot of you have been asking for a copy of the presentation I gave at last week’s Interactive Local Media conference. The subject was how to use keyword research and site architecture to help a site rank for variations of searches for service categories in a particular city.The challenge most local search sites […]

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Tags: Magic Yellow · ILM · Kelsey Group · Keywords · Local Search

An Interview With Jason Calacanis: Kelsey ILM 07

December 3rd, 2007 · 3 Comments

If you don’t follow Jason this is probably a worthless read. He has developed quite a reputation in the SEO community and so this post is for my SEO readers out there.
Jason was interviewed at the Kelsey conference last week by Peter Krasilovsky. I got to this panel late but here are my […]

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Tags: Jason Calacanis · ILM · Kelsey Group

“SEO Is The Top Small Biz Online Marketing Tactic” - Intuit

December 3rd, 2007 · 10 Comments

Last Friday, Allison Mnookin, VP Small Business for Intuit, presented results of a small business survey at the Kelsey Group’s Interactive Local Media conference. The presentation was full of interesting stats but the one that really stood out was that about 20% of those surveyed claimed that SEO was by far their “most effective” […]

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Tags: Intuit · Jason Calacanis · ILM · Kelsey Group

Matt Booth’s 2008 Predictions for The Yellow Pages Companies

November 28th, 2007 · 4 Comments

Here it is straight from the man who spends all day long talking to Yellow Pages companies:
2008 will be the year of multi-channel expansion driven by yellow page companies.  These co’s will start moving their advertisers across multiple media platforms - Ad sponsored DA, Mobile, IYP, Search, etc.
Call-tracking will unify platforms.
Yellow Pages headings will begin […]

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Tags: Matt Booth · ILM · Kelsey Group · Verticals

How To Find A Good Link?

November 28th, 2007 · 5 Comments

Ian McAnerin of McAnerin Networks offers these tips to finding good links:
Search Google: If it’s in Google chances are it’s a page worth getting a link from.  I don’t totally agree with this but it’s liveblogging so wtf.
Search For Sites That Allow You To Submit Links: Search Google with terms related to your business like […]

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Tags: Local Links · ILM · Linkbuilding

Live Blogging The Kelsey Group’s ILM:07 Local Search Conference

November 28th, 2007 · No Comments

Just a note to my readers that I have touched down in LA and will (maybe) live blog some of the local search sessions - definitely not the one I am in at 11 though.

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Tags: ILM · Kelsey Group