For those of you making it to Boston for ILM East on March 26th I will be running a “precon” on “SEO for CEOs (and everyone else)” at 10am. The session will cover: 1. SEO strategies for local-oriented businesses in the Post-Panda & Post-Venice Update world 2. How to build an in-house SEO organization 3. […]
VCs from Canaan Partners (Warren Lee), Trinity Ventures (Patricia Nakache) & Comcast Ventures (Michael Yang): Patricia Nakache: no one has cracked local impulse purchases – mentions Groupon Warren Lee: Skeptical that growth will happen as fast as Kelsey predicts because access to venture capital is not as easy. Venture capital is going to contract by […]
Update: Check out my list of great Local SEO Tools here I am supposed to be up there but given my lack of voice I thought it not such a good idea. Here’s the presentation I would have given ILM 09 Local Media SEO Presentation (it definitely needs narration so feel free to ping me […]
Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager […]
DirectoryM is a huge local search network that most people in the local search biz don’t know anything about. Here’s waht Panos had to say: It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the […]
Lost my voice at SES Chicago yesterday. Thankful I made it out of O’Hare. Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local […]
I’ll be speaking at the BIA Kelsey ILM ’09 Local Search “Preconference” – sort of akin to sitting at the kiddie table at Thanksgiving – along with Mr. David Mihm, Chris Spanos of AOL/Going.com and BIA Kelsey’s Mike Boland. We’ll be doing a site clinic as part of the session so if you have a […]
I don’t have enough brain power to give you the blow-by-blow on the Out Of Home session, but listening to Aileen Lee of Danoo, John McMenemin of RippleTV and Rocky Gunderson of SeeSaw Networks, I am hearing some impressive stats about the power of place-based marketing (e.g. those tv screens in your local coffee shops).
According to the Kelsey video panel – 30-50% of those who have websites will use online video in the next three years.
Per my previous post on CitySquare’s success with online coupons, it seems like offering deals on your site is the way to go in this meltdown. I had lunch today with Loren Bendele, CEO of Savings.com, a deal aggregator. According to Loren they had a record month last month in what would normally be a […]
While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good. Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound […]
The big difference between Angie and everyone else is…they charge consumers to see the ratings & reviews. The cost of taking the time to read everything and meet a number of contractors is much greater than paying Angies List $6/mnth to get a single trusted recommendation. Businesses don’t pay to be listed but they pay […]
Virutal Paper is a SEO play that repurposes print materials and publish it to help with SEO. I guess it’s also helpful for users, but that’s besides the point right? 🙂 For example they can take a menu and scan it and publish it to your website or for directories to its profile pages, so […]
Got to the “Leveraging Traditional Media Online” panel a bit late. Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran […]
Listening to Matt Booth at the Kelsey ILM 08 conference. I’ll have more detail later but basically he’s talking about how you can take advantage of this strange market to grab market share.
If you are going to be at the Kelsey ILM conference in Santa Clara this week I hope you plan to stop by the “pre-conference” sessions on Wednesday the 19th. At 9:15 I’ll be putting on the “Local Seo: Ultimate Search Workshop” with a couple of SEO rock stars. Joining me will be Jonah Stein […]
I’ll be speaking at the Kelsey Interactive Local Media conference in Santa Clara on Nov. 19th. I am still working on the content of my session but it’s fair to say that it will have something to do with local search and will be relatively mind-blowing. For all of you local SEO groupies the Kelsey […]
A lot of you have been asking for a copy of the presentation I gave at last week’s Interactive Local Media conference. The subject was how to use keyword research and site architecture to help a site rank for variations of searches for service categories in a particular city.The challenge most local search sites have […]
If you don’t follow Jason this is probably a worthless read. He has developed quite a reputation in the SEO community and so this post is for my SEO readers out there. Jason was interviewed at the Kelsey conference last week by Peter Krasilovsky. I got to this panel late but here are my notes:
Last Friday, Allison Mnookin, VP Small Business for Intuit, presented results of a small business survey at the Kelsey Group’s Interactive Local Media conference. The presentation was full of interesting stats but the one that really stood out was that about 20% of those surveyed claimed that SEO was by far their “most effective” online […]
What follows are my perceptions and/or misperceptions of the panel on local search ad targeting at the Kelsey ILM Conference: Panelists: Court Cunningham, CEO, Yodle Brad Geddes, LocalLaunch Simon Heseltine, Serengeti Communications Jon Kelly, SureHits Dorab Patel, Matchcraft
Here’s what I am getting from the ILM presentation by Chamath Palihapitiya, VP of Product Marketing & Operations, Facebook: Facebook = big: 55 million active users 250,000 new users per day One year from now 200 million people Greater than entire sum of paid and unpaid usage of newspapers in 2006
Here it is straight from the man who spends all day long talking to Yellow Pages companies: 2008 will be the year of multi-channel expansion driven by yellow page companies. These co’s will start moving their advertisers across multiple media platforms – Ad sponsored DA, Mobile, IYP, Search, etc. Call-tracking will unify platforms. Yellow Pages […]
Ian McAnerin of McAnerin Networks offers these tips to finding good links: Search Google: If it’s in Google chances are it’s a page worth getting a link from. I don’t totally agree with this but it’s liveblogging so wtf. Search For Sites That Allow You To Submit Links: Search Google with terms related to your […]
Matt Stoddardt of Linkworth offers these tips on how to get local links: Get the obvious local links – BBB – Chambers of Commerce – Search city+state+associations to find relevant local organizations. There are hundreds of listings for realtor groups, legal groups, medical groups, etc. Chances are there is something that is relevant for your […]
Just a note to my readers that I have touched down in LA and will (maybe) live blog some of the local search sessions – definitely not the one I am in at 11 though.
I’ll be commiserating with some serious local search junkies at the Kelsey Group’s Interactive Local Media 2007 conference next week in Los Angeles. If you’d like to connect there and talk about the wild world of local search marketing please shoot me an email at localseo at localseoguide.com.
My brother, David, ran into Roger Daltrey while walking to work the other day and found him to be a very nice guy. That’s not always the case when the Punk meets the Godfather.