LOC@L SEO GUIDE

The best SEO tactics are the ones that are discovered by accident, like Lexan.  Last week, I stumbled upon a linkbuilding tactic so effective and simple that I felt compelled to share it here.  It’s called Groupon. First off, linkbuilding is a painful SEO task.  It’s painful to sell it to clients.  It’s painful to [...]

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Thought I’d do some liveblogging of Jim’s talk at ILM East. First a couple of Deal-a-Day forecast nuggets from Bobbi Loy-Luster Volume will increase but growth rates will taper off. $873MM in 2010 daily deal revenues Low forecast = $2B in 2015. High forecast=$6B. Now to Yipit: Yipit aggregates daily deals from a variety of [...]

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Reviews of businesses on Groupon have been spotted on Google Place Pages since January: Last year I speculated that social local applications like Twitter & Foursquare could start to cause a lot of SEO problems for IYPs because they could easily replicate the IYP structure while providing a lot more unique content. Groupon reviews are [...]

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We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two [...]

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Glenn Gabe just pinged me that he is now seeing Groupon showing up in Google Place SERPs: According to Glen, this sucks for Groupon advertisers because: All of the Groupons I came across were expired. That’s right, when you click through the link in the clustered results, you end up at the Groupon page for [...]

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Inspired by John Battele’s scoring of his 2010 predictions I figured I’d see how I did with my 2010 Local SEO Predictions: The Open Source Yellow Pages Will Emerge Let’s see – Citysearch turned into CityGrid and is now supplying yellow pages data/ads to anyone who wants it.  YPG launched its Yellow API strategy.  A [...]

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Was reading this piece over at Greg’s blog about how Google is going to spend $100MM to get SMBs to use Adwords and the wording on this image kind of made me think of Groupon: 50% off (spend $100 and get $200 of value) Limited time only First one million businesses only Ok, maybe it’s [...]

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With all of the hubbub around how Groupon might not necessarily be such a great thing for small businesses, my friend Seth Gardenswartz of SpaBoom alerted me that they are going to be hosting a webinar on how to “roll your own Groupon.” It sounds like its worth checking out. I particularly like their take [...]

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The sad tale of Posies Cafe’s experience with Groupon, Groupon in Retrospect, shows the dangers of offering heavily discounted services to an unlimited supply of customers.  While I think the majority of the fault lies with Posies not really thinking through the implications of the promotion, it also seems like Groupon’s sales rep was all [...]

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