LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Google'

Google’s Top Heavy Ad Algorithm & The SEO Catch-22

August 6th, 2014 · 1 Comment

Catch 22 cover

  The SEO Catch-22: You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content Problem is they are your top performing ad units by a factor of at least 10x [...]

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Tags: Google

“There Is Really No Way To Optimize For This Algorithm Because The Results Are Random And Make No Sense…”

August 5th, 2014 · 7 Comments

My initial review of Google’s Pigeon results, Picking Through Google’s Pigeon Droppings…, was posted on SEL yesterday, but it was written last week and a lot has changed since I submitted it. I was going to write an update here but Linda Buquet’s massive review of pre and post Pigeon SERPs does the job well, [...]

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Tags: Google

Did Pigeon 2.0 Just Take A Bite Out of Recipe SEO?

August 1st, 2014 · Comments Off

Taco SERP

Woke up this morning to find what appears to be yet another shuffling of Google’s Pigeon update. In this case I am seeing some food query SERPs display local packs, directories and knowledge graph results – but no recipe results. Taco Click to Enlarge for Analysis Hamburger Granted I am only seeing this for queries [...]

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Tags: Google

The Night Google Took Pity On A Client…

July 8th, 2014 · 12 Comments

Google Notification 2

Yesterday a client pushed out a new homepage without telling us. I found out because late last night I got this email in my inbox from an actual living, breathing member of Google’s Search Quality team:   Say what you will about Google (and clients who double-noindex their homepage), but this is pretty awesome.

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Tags: Google

Who Owns Customer Reviews of Your Business?

April 10th, 2014 · Comments Off

Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own [...]

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Tags: Google · Online Reviews · Yelp