UpWork

It’s really important to update your <title> tags when re-launching or re-branding a site It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork: Their <title> tags are properly updated and there is no disconnect when you do a branded […]

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Google Doorway Update 5.23.15

UPDATE June 1, 2015: FALSE ALARM! May 23rd is a day that shall live in Local SEO infamy… (Click to enlarge) Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few. See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may […]

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YellowPages.com SEO

If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google […]

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Release the Kraken!

Update 4/11/15: According to a little birdie who spoke with Gary Iyles at the BrightonSEO conference, Gary “guaranteed” pack rankings won’t be affected. Guess we shall see… Google’s pending Mobile-Friendly algo update has become the Apple Watch of SEO – I can’t look at my Twitter feed without a blur of “How to get ready for […]

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Please Do Not Slam The Door

Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains […]

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Total Google Traffic New K-Pack

Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results […]

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Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was […]

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Google Math Fail

The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is […]

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Carousel Test for Moving Companies?

Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests […]

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New Google Mobile-Local Result

Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the […]

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Oh October! The leaves are changing, fall is almost here and another SMX East is coming to a close. There were a couple of awesome local SEO panels, including a presentation from the affable Founder, Proprietor and CEO of Local SEO Guide: Andrew Shotland. Andrew presented data across directory and SMB sites to provide some […]

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New Google Local Points of Interest Carousel

It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So for those of you keeping score at home there are currently 3 carousels/replacements out there: 1) The […]

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1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975  

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Google Local Icons

As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try […]

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Paid Local Pack?

Our friends over at Moz saw a new SERP feature pop up in their MozCast. Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current methods of dealing with Local search results suck? […]

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Steve Shackford‘s tweet got me thinking: @localseoguide Expedia-like move from Google’s algo today on “Dallas Hotels”. http://t.co/EeM4m7Kl8s jumped to #1. pic.twitter.com/SkzigIRSuH — Steve Shackelford (@HydrophobicDuck) August 7, 2014   We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or […]

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Catch 22 cover

  The SEO Catch-22: You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content Problem is they are your top performing ad units by a factor of at least 10x […]

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My initial review of Google’s Pigeon results, Picking Through Google’s Pigeon Droppings…, was posted on SEL yesterday, but it was written last week and a lot has changed since I submitted it. I was going to write an update here but Linda Buquet’s massive review of pre and post Pigeon SERPs does the job well, […]

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Taco SERP

Woke up this morning to find what appears to be yet another shuffling of Google’s Pigeon update. In this case I am seeing some food query SERPs display local packs, directories and knowledge graph results – but no recipe results. Taco Click to Enlarge for Analysis Hamburger Granted I am only seeing this for queries […]

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Google Notification 2

Yesterday a client pushed out a new homepage without telling us. I found out because late last night I got this email in my inbox from an actual living, breathing member of Google’s Search Quality team:   Say what you will about Google (and clients who double-noindex their homepage), but this is pretty awesome.

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Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own […]

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Google Maps Phone Number

Just found a classic thread on one of those “did you get a call from this phone number” sites. Some samples for your local SEO reading pleasure: Calls our business several times per day (not interested in their services). If you hang up, they call right back. They repeat this throughout the day and when […]

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yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]

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Pure SPAM

Google Webmaster Tools just launched the Manual SPAM Action Viewer which alerts webmasters to manual SPAM issues with their sites.  Like a good SEO consultant, I quickly ran through all of my clients and here are the various messages I encountered – ok, perhaps it’s not so “ultimate” – disavow me if you want: Pure […]

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East Bay Floor Covering

Based on the comments I am seeing on yesterday’s post, it appears that the new Google+ Local Reviews Pop-Up has gone global. Since it seems like this is a real thing and not a test, I started looking at it a bit more to figure out the implications. One question that popped up: @localseoguide What […]

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Google Plus Local SERP

Not sure if I am seeing a test or if this is rolling out everywhere but now when I click on the “[#] Google reviews” link for a business from the SERPs, I am seeing a lightbox type of pop up display instead of being sent to the Google Plus Page for the business. Check […]

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Logan

“Nostalgia means the pain from an old wound…” – Don Draper When Google’s new Local Carousel came to a town near you a couple of weeks ago, I immediately envisioned the Don Drapers of local search in conference rooms around the country dramatically presenting their initial impressions. Of course at the end, instead of Duck […]

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Aaron Bradley dropping some Local knowledge, along with a lot of other knowledge, in his fantastic post about the Semantic Web: “…search is no longer about words, but about the things to which the words on a web page describe and make reference…” “Why is this important?  It’s important because when Google receives a user […]

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Obama Not Provided

WASHINGTON – Following revelations that the U.S. government’s PRISM program has been secretly collecting information on foreigners overseas from the nation’s largest Internet companies like Google, Facebook and, most recently, Apple, in search of national security threats, President Obama admitted that Google’s policy of hiding keywords in Google Analytics was the deciding factor in moving […]

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