LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Google'

Google Local Icons & New Real Estate Snippets Spotted

August 12th, 2014 · 4 Comments

Google Local Icons

As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try [...]

[Read more →]

Tags: Google · Google Maps

Paid Local Pack Results?

August 12th, 2014 · 6 Comments

Paid Local Pack?

Our friends over at Moz saw a new SERP feature pop up in their MozCast. Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current methods of dealing with Local search results suck? [...]

[Read more →]

Tags: Google

Is Pigeon An Acknowledgement That Google & SMBs Suck At Local?

August 7th, 2014 · 6 Comments

Steve Shackford‘s tweet got me thinking: @localseoguide Expedia-like move from Google’s algo today on “Dallas Hotels”. http://t.co/EeM4m7Kl8s jumped to #1. pic.twitter.com/SkzigIRSuH — Steve Shackelford (@HydrophobicDuck) August 7, 2014   We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or [...]

[Read more →]

Tags: Google

Google’s Top Heavy Ad Algorithm & The SEO Catch-22

August 6th, 2014 · 1 Comment

Catch 22 cover

  The SEO Catch-22: You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content Problem is they are your top performing ad units by a factor of at least 10x [...]

[Read more →]

Tags: Google

“There Is Really No Way To Optimize For This Algorithm Because The Results Are Random And Make No Sense…”

August 5th, 2014 · 7 Comments

My initial review of Google’s Pigeon results, Picking Through Google’s Pigeon Droppings…, was posted on SEL yesterday, but it was written last week and a lot has changed since I submitted it. I was going to write an update here but Linda Buquet’s massive review of pre and post Pigeon SERPs does the job well, [...]

[Read more →]

Tags: Google