With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for […]

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Chris Silver Smith brings up a great point in today’s Local’s Only column about Google’s new local SERP design they are testing: …you might think that the newer, larger listing treatment might be beneficial for the visibility of these businesses. But, think again—for any of them which have been doing significant search marketing activities, this […]

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To: Local Directory Sites From: Google Subject: A Little Head’s Up As you may have heard, we’ve been testing a new design for the SERPs we display when we detect a query with local intent.  In the past these results have typically been a mix of local businesses, local directories and other random sites that […]

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image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an […]

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