why-did-my-biz

Today at State of Search Yext’s Christian Ward mentioned this result from “the world’s largest correlation engine”. Kind of says it all: BTW super-impressed with this year’s State of Search. It always was a great conference but it has grown up big time. Kudos to DFWSEM.

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Chasing The Dragon

Yesterday I had a call with a start-up client whose SEO has been performing quite well. Since July, their organic traffic had grown by almost 700%, but growth had slowed most likely because of some site updates that screwed up their SEO (note to client – check with your SEO before you update the site). […]

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mueller-tweet

My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when a reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post:

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Apple Maps Hot Dog

There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical location – there are a factors that seem to most positively […]

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Penguin Indexation

When Google’s Penguin 4.0 update was announced on September 23rd, one of our clients had a number of key pages on its site get deindexed. Their site certainly had several technical SEO, usability and other issues, but I’d hardly classify it is “webspam” which is what Penguin purported to target. Of course as soon as the deindexation […]

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Best Buy Pleasanton

Update: As usual Professor Maps found this one a while ago…#doh! Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of […]

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Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]

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hot legs near me

Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on […]

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Apple Maps SEO Sad!

Kind of big news in Apple Maps land. 9to5Mac reports that Apple Maps now has public web pages for some Points of Interest and Landmarks. And if these URLs are public, that means they’re indexed in Google, or at least some of them are:                       […]

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SEO Kiddie Table

A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]

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Rosie The Linkbuilder

A couple of weeks ago, I was having a great day and tried to pass on the positive vibes with Lucky To Be In Local SEO! Today I am sure many of our U.S.-based readers have their heads way out the door in anticipation of the three-day Labor Day weekend so I thought I’d try […]

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Blink Network Apple Maps Profile Page

It’s Apple Maps news week here at LSG. Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, […]

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Location3 Media Logo

Apple Maps has updated its Attributions page again with four new business listings partners, 3 US-based location data management/marketing companies and a Swiss Yellow Pages company: Location3 MomentFeed SIM Partners Swisscom Directories Previously Location3 and SIM Partners were accidentally “announced” as partners almost two years ago. At that point we had heard that these partners […]

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If Mike

Over the last few days this query has been making it’s rounds as something of a hot mystery: https://www.google.com/search?q=** If you haven’t gotten to see/play around with it yet, go ahead and do it. I will still be here when you get back. Honestly, my interest in the query has been slim. Until I was […]

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SEO Nukes

An ecommerce site went partially https without telling us or the in-house SEO. See if you can guess when that happened: A start-up 410’d a lot of pages it decided it didn’t need without telling us. See if you can guess when that happened: I know you guys are all “moving fast” but when we say […]

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Make My Website Rank Again

I was intrigued when these showed up on Twitter this weekend: 1: So a little quick research: Trump digital director Brad Parscale owns a small web design firm in Texas. Seems successful. But def … — Josh Marshall (@joshtpm) August 21, 2016 Paid Parscales company $8m+. Seems like that’s self dealing but very standard way […]

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citation stack

I often get questions, and pitches, related to our “citation stack” so I figured it made sense to explain the thought process in a post. Our stack consists of 3 things: Yext Moz Local Manual citation audit/cleanup/building The reason for this is pretty simple. Yext & Moz Local are both pretty affordable tools for making […]

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Smiley

I was talking to a young Local SEO type, a kid in his mid-30s, who was lamenting that his new gig at some dysfunctional digital marketing company sucked and he didn’t want to stick around but he, and most notably, his wife, were scared at the prospect of leaving a job so soon and what […]

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It’s been nice knowing you all, but SEO is officially over, dead and gone. As you very likely know $GOOG has made a bunch of changes that impact the Keyword Planner (and by default Local SEO.) First they started combining keywords and showing grouped monthly search volumes. Then they started showing ranges for keywords unless […]

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Make America Great Again Hat

When we relaunched LocalSEOGuide.com at the end of June, we decided it was time to start publishing content on a more regular basis. As long-time readers know, I have been a sporadic blogger at best since my early glory days of daily blogging. Now that we have more hands & brains on deck, hopefully we […]

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