Entries Tagged as 'Facebook'

Facebook Leaves Home Without The SEO

April 5th, 2013 · 8 Comments

Facebook Home Google

Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to [...]

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Tags: Enterprise SEO · Facebook

Dittmer’s is Smoking at Local Social

July 20th, 2012 · 2 Comments

For those in the know, Dittmer’s Gourmet Meats & Wurst Haus was the best place in Silicon Valley to get a smoked pork chop, a pickled pigs foot or a tub of duck fat. Unfortunately, last year a faulty smoker caused a fire and Dittmers had to shut down while it moved locations and rebuilt. [...]

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Tags: Facebook · Facebook Places · Social Media Optimization

Ebay’s Local Strategy

May 15th, 2011 · 8 Comments

Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account [...]

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Tags: Facebook · Local Search · ReachLocal · Small Business Marketing · Yodle

Facebook Local – Emily White #ILM10

December 9th, 2010 · 4 Comments

Liveblogging: Emily White, formerly of Google Local and now running Facebook Local, starting out with “it’s all about people”. How far we come – My Facebook profile is my true identity v. my original AIM screen name 10 years ago. If you’re not interacting online with your true identity, what are you trying to do? [...]

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Tags: BIA/Kelsey · Facebook

48% of Small Businesses Have a Facebook Page – #ILM10

December 7th, 2010 · 7 Comments

According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year. As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social [...]

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Tags: Facebook · Facebook Places · Social Media Optimization