(Editor’s note: This post has received some criticism that I “gamed” the outcome by using the unusual case of a two businesses with the same address and phone number. While I agree that the majority of businesses won’t have this issue, there still is a huge swath of them that do. We deal with them every […]
I mean, just look at this ad I got trying to help me cash in on government solar credits: I’ve been looking into getting a solar hookup for our house for a while, great targeting Facebook! But wait, I did a double take when I saw the ad because: How odd to see a promoted […]
Last week I was scrolling through the Notifications feed on Facebook’s iOS app and was surprised to see the above “Nearby Places for Breakfast” list showing 3 restaurants in the area with their hours, rating, price, etc. Hitting the “see more” link brings up a full list of nearby restaurants that looks just slightly […]
Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to […]
For those in the know, Dittmer’s Gourmet Meats & Wurst Haus was the best place in Silicon Valley to get a smoked pork chop, a pickled pigs foot or a tub of duck fat. Unfortunately, last year a faulty smoker caused a fire and Dittmers had to shut down while it moved locations and rebuilt. […]
Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account […]
Liveblogging: Emily White, formerly of Google Local and now running Facebook Local, starting out with “it’s all about people”. How far we come – My Facebook profile is my true identity v. my original AIM screen name 10 years ago. If you’re not interacting online with your true identity, what are you trying to do? […]
According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year. As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social […]
I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious […]
So it’s finally here. Predictions: Facebook Places will (and probably already has) become the Twitter of location check-ins. Anyone creating an application that relies on check-ins will need to use Facebook Places as its foundation. And anyone who didn’t know what a check-in was two days ago probably knows what it is now. This is […]