LOC@L SEO GUIDE

enlarge If you don’t have a good SEO QA process, make sure you let the SEO guy know when you push new stuff live.  You’re likely to break something.  Better yet, let him know before you push it live.

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Dr. Pete Myers’ post, Rel=Confused? Answers to Your Rel=Canonical Questions, has reminded me that I have had a bee in my bonnet about the rel=canonical tag for a while that I’ve been meaning to get off my chest on these hallowed pages.  In short, the rel=canonical tag sucks. You can’t always tell if they are working Contrary [...]

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Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to [...]

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Image lifted from DeviantArt.com Too much business Leads to having to hire more people in a competitive industry where there are not enough skilled providers and a lot of churn from people jumping around trying to make more $ So you end up hiring inexperienced people and trying to train them on a “SEO system” [...]

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A friend who is a former spook told me how he once smuggled an Arab man out of the Middle East.  ”I dressed him in short pants.”  ”Why?” I asked.  ”Because Arab men never wear shorts.  People tend to only see what you tell them to see.” Which brings me to the following response I [...]

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The Colbert Report Mon – Thurs 11:30pm / 10:30c Low-T & Low-O www.colbertnation.com Colbert Report Full Episodes Political Humor & Satire Blog Video Archive A new client has been seriously dinged by Google because their site is littered with SPAM. This is quite common for UGC sites where the U is a perv merchant or [...]

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Source: Ocafe I sometimes get asked by potential clients to only look at a specific part of their site that is not getting as much organic traffic as the client wants.  While there are all sorts of strategies you can apply to parts of a site to improve its potential for attracting more search traffic, [...]

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  image from sodahead   16 years ago I participated in something called “Project Ohio” – the partnership between NBC and Microsoft to create the awesomely named MSNBC. Today NBC is buying full control of MSNBC from Microsoft and is changing MSNBC.com to NBCNews.com – only they forgot to tell the SEO guy. Go to [...]

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1. Don’t block Googlebot or Bingbot from crawling your site in your robots.txt file 2. Don’t serve 403 response codes to a browser when the user-agent = Googlebot or Bingbot 3. Check out #1 Search Engine Ranking Factor: SEO QA And every little thing gonna be alright…

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Just had the latest in an ongoing series of discussions with clients where the SEO audit revealed that significant portions of their site did not work. The reaction by the top guy on the team was a mixture of urgency, anger and surprise, but perhaps not as much surprise as one might expect. Guess he [...]

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