What is Google Business Profile? Google Business Profile, previously known as Google My Business (GMB), is a feature that allows businesses to manage and provide information that is displayed to users on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, and accept online orders. It’s an […]

Read More

TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having a successful outcome with your […]

Read More

What’s happening? If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you should be aware of how its performance could affect your SEO. With that in mind, LSG […]

Read More

Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.  For businesses with physical locations, location pages tend […]

Read More