Just wanted to finish off the week by thanking the Kelsey Group for putting on another great local search show. I took away four big points: 1. SMB video is hot and while it’s still in its infancy a lot of people think it’s going to be a big winner 2. Search marketing is still […]
I just gave a talk on top SEO tricks and now Erik Jorgensen of Microsoft Local is going to blow our minds with some great mapping tricks. Here’s the stream of consciousness: One size does not fit all when it comes to local. 3 modes of website use: 1. Find – looking for quick answers […]
Just walked in on the tail end of Paul Levine’s presentation at the Kelsey Conference on Adbrite and its local targeting capabilities. Apparently Adbrite has a lot more local inventory than the last time I checked, which was about a year or so ago. And they have a lot more media options and there are […]
Spotmixer, a new SMB make-your-own online video service, launched today and I sat down with the team to find out more about their service. Like Mixpo, Spotmixer provides simple templates (based on industry and emotion – I saw the “hip” template) and editing tools that allow a business to upload photos to create a slick […]
Sorry guys. Putting out some fires. Should be back this afternoon.
Coming into this one late unfortunately. Mixpo is provides an easy way to create web videos for marketing. Mixpo provides a dashboard to help measure the effectiveness of the video. You can click on a video from a campaign to get impressions, views and conversions for specific time periods. You can see a map that […]
Like most other SMBs, spas could give a flying $@!%$* (did I spell that right?) about technology, SEO, search engine advertising, anything with the word “click”, SERPs, etc. “Sticky” is never a good term in the spa industry. 1/3 of avg. spa revenue from gift certificates. SpaBoom’s pay for performance private labeled online gift certificate […]
Just saw this on Techcrunch while spacing out to a local search presentation.
Newsflash: Now using the “DDL” (Drilling Down on Local) acronym to shorten titles. Avvo is a ratings site for lawyers. Currently in 13 states plus DC = 65% of all practicing lawyers. Because B2B is boring they have been able to get a strong foothold into the legal vertical. I totally agree, both with the […]
Jon Carder, CEO of Mojopages, just asked Matthew Berk if they have ever run into any problems crawling other review sites. Matt: we are respectful of who we crawl – we typically contact the publisher first and often have partnerships. My POV is Google does it so why shouldn’t you? Another question re what about […]