Are you looking for Black Friday deals in your city from stores like Walmart, BestBuy & Target? I bet a lot of people are looking for this stuff. The economic meltdown of 2008 is probably the best thing that ever happened to the post-Thanksgiving shopping weekend.
If I were a Pleasanton Plumber or an attorney in Pleasanton, it would have been a good idea for me to post information about local Black Friday sales on my website (via a blog/RSS) over the past 24 hours. My site probably would have shown up in Google Blog Search and maybe even in the main Web index. For about ten minutes work I could have had my brand and sales message been seen by a lot of local searchers.
Maybe next year?