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Best of the Web Local Launches: Look Out IYPs

August 11th, 2008
5 Comments


Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local.

So what makes this different from all of the other local search guys out there?  On its face, not much.  However, in SEO circles BOTW is considered a tier 1 Web directory, which means that when your SEO guy is starting a linkbuilding campaign, there’s a good chance he starts with getting your site listed in BOTW.   This means BOTW has relationships with thousands, maybe even hundreds of thousands of sites or their marketing representatives.  And if they are already getting them to part with $ for a link from the main directory it seems like a slam dunk to get them to shell out for a local directory link.

And now that BOTW has millions of local listings, I would expect to see their SEO traffic start to crank up eating into every other local search site’s audience.

And any $ spent on BOTW Local will be that much less spent on another IYP.

Man this local search thing is getting crazy.


Tags: Local Advertising · Local Search · Online Reviews · Small Business Marketing · Yellow Pages

5 responses so far ↓

  • 1 Michael D

    I’m with that thinking Andrew. I think BOTW has earned trust in many circles. Will premiumatize the listing for my business in LA.

    Should be fun to watch this one.

  • 2 Eva White

    Thanks for the information and the link of BOTW. I like the site Best of the Web but I was unaware of their new feature introduced.

  • 3 Garage Floor Man

    Local search is definitely a powerhouse for small business. But this BOTW local has been working poorly lately, I couldn’t get through a post. Prediction: Google Local will bury it–after all, google is poised to be the next big phone company.

  • 4 BOTW Local: Greg Hartnett Interview

    [...] Best of the Web Local launched in August, I thought it was yet another wakeup call to Yellow Pages companies (both print [...]

  • 5 Nick

    well, here we are, a year-and-a-half later and still not seeing anything substantial from BOTWLocal

    guess you can’t believe everything you read! ;)

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