According to Frank Jules of AT&T at the Kelsey Conference. Pretty impressive.
Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive. There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand YP, ad supported 411, mobile, etc.), but the fact that they are doing all of it is wow factor enough.
“Search, Discover, Transact” is their manta and they are making a big play for a social experience targeting “echo boomers”. This is where I think they are going to face their biggest challenge. Everything else I believe they can pull off no problem – it’s just technology.
But I wonder how many people will find themselves drawn in by a YellowPages.com-branded social experience? Should be interesting to find out.