Looks like you may need to start brushing up on your 3D Local SEO skills:
Seriously, between Apple Passbook and the upcoming Apple Maps, Apple/iOS stands to become a major force in local search (as if it weren’t already). Get ready for an onslaught of bullshit Apple Maps Ranking Factors posts like this one coming soon to a SEO blog near you.
BTW, of all the days to come out with a Local Search SEL post on local directories. #yawn