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An(n)als of Keyword Research: Scranton Needs An Enema

December 2nd, 2008
6 Comments


Sometimes this job can lead you down strange rabbit holes.

The blog just got a referral from Google for this search.

The following ad showed up on the right side of the SERP and caught my eye (how could it not?)

I was curious what the avg CPC for “anal douche” was.  According to the Adwords Keyword Tool, $0.66.  Seems like a bargain compared to “coffee enemas” ($1.53) or “enema bucket” ($2.40!).  (BTW attention affiliate marketers – no advertiser competition for “enema gear”)

I then checked out Google Insights which claimed that Pennsylvania had the highest search volume for “enema” in the US.  And it looks like Scranton is trying to corner the market (isn’t Biden from Scranton?).

But here’s where it gets interesting.  Check out the global search volume for “enema” over November:

Between the election, Mumbai, Thanksgiving, bailouts, etc., I’d say as goes Scranton, so goes the world.  Get it – “goes”?

Apologies to the client whose site I should be auditing instead of spewing this stuff.


Tags: Uncategorized

6 responses so far ↓

  • 1 robert g.

    ok andrew i always knew you were sketchy, now proof positive! Only kidding. Funny post, yet informative too.

  • 2 Andrew Shotland

    RG,

    Hopefully there’s at least one person somewhere who can actually use the above information to make their life a little bit better. If I can save a purveyor of lubricant a few cents off his next keyword buy, it would have all been worth it.

  • 3 Andrew Shotland

    BTW there’s a whole other post here about how to make your ad stand out in a SERP. Check out the SERP and ask yourself why I picked the Cheaplubes ad over the others.

  • 4 Don

    Andrew, what a Find…ROFL

  • 5 Scott

    Who needs The Daily Show with this kind of entertainment?

  • 6 Sean

    Dmn that was funny. Thanks for the chuckle and glad to see Google Trends is finally starting to pay off for the 800 lb G-rilla.

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