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An Open Letter To Kamikaze Web Developers

June 9th, 2008
5 Comments


painful, isn’t it?

I like helping my clients.  I do.  It’s nice to be needed.

That said, I’d much rather help my clients figure out some crazy new strategy v. trying to bring them back to life after someone pushed live some code that totally tanks their search engine traffic.

Mistakes happen, but if you are about to release some code and you have not had someone who knows their stuff do a SEO QA check, then you are a true kamikaze and there’s a good chance some SEO guy will be lighting his cigarette off of your smoking remains.

Surgeon General’s Warning: Smoking can cause lung cancer, bad breath, teeth staining, a general feeling of malaise and can make the smoker look really cool.


Tags: Uncategorized

5 responses so far ↓

  • 1 Josh Garner // Jun 9, 2008 at 1:36 pm

    Sigh….I just quit smoking last week. I miss looking cool.

  • 2 andymurd // Jun 10, 2008 at 6:29 am

    Sigh, testing is one of the areas where web developers lag behind traditional software developers way too often. I always advocate building an offline copy of a web site and running a whole bunch of automated (and manual) tests against it before even thinking about going live.

    A lot of the checks in your SEO QA check could be automated pretty easily by a scripter worth his paycheck. Websites make money, often a lot of money, and a serious testing regime is a must.

  • 3 tv bracket // Jun 17, 2008 at 6:45 am

    Running on a testing server as Andymurd suggests is a great tool for finding bugs. The only problem with that is sometimes Google and the other search engines just flat out balk at some changes even though the code works fine. I have had a couple of sites drop significantly when changed over yet the code was completely correct as per function and standards.

  • 4 Andrew Shotland // Oct 27, 2008 at 8:54 am

    TVB,

    You problem likely has nothing to do with the code. It’s more likely that you changed some SEO elements without realizing it and that’s what caused the site to tank. See
    http://www.localseoguide.com/how-to-redesign-website-and-not-screw-up-your-seo/

  • 5 Robots.txt File Disallowing Entire Site = SEO Death | Local SEO Guide // Jul 23, 2009 at 10:40 am

    [...] or perhaps here [...]

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