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AllMenus.com – Tony Wills of DotMenu – Kelsey

March 16th, 2009
3 Comments


Time for some liveblogging.  Screw Twitter:

Dotmenu is the parent co of allmenus.com and campusfood.com

Company did 3,000,000 online restaurant orders in January 2008.

Over 450K restaurants across the US

On avg 130MM Americans/day visit a restaurant

Americans will spend approximately $378B at local restaurants in 2009

CampusFood’s FB app = “Food Frenzy” = #187th most popular Facebook apps. 150K uses/day=3% of all orders via the site.

3,000 restaurants generated $60MM of orders through their system last year.  Services include:

  • Online ordering
  • Trackable phone numbers
  • PPC
  • Banner Ads
  • Prominent listings
  • Video Ads
  • Email campaigns

Dotmenu takes the credit card, holds the money and pays the restaurant so they have no receivables.  In the billing they show the ROI of the program which is pretty cool.

They did 289 orders in the 10 minutes Tony was talking.

Sounds like these guys are doing well.

If you are interested in online menus you also might want to check out Foodiebytes.com


Tags: Uncategorized

3 responses so far ↓

  • 1 Dave Matson

    This guy was on a panel at leadscon, also.

    A fascinating business. They’ve got scale, aggressive use of social media, transparent ROI to clients, and they control the cash flow up front. What’s not to love?

  • 2 mgeorge

    This is Manoj, did you mean to say 3,000,000 orders in January? Looks like they did 3,000,000 in all of 2008 (60MM in 2008, $20/order), so it is a pretty steep jump if they did that much in Jan 2009. Maybe they did and if that is the case online ordering is becoming a much more interesting market.

  • 3 Andrew Shotland

    I think you may be on to some sloppy blogging Manoj. It has been corrected. Thx.

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