Cari McGee pens a New Yorker-worthy piece on how Facebook can create incredible social-local experiences as seen through the lens of a woman who was downsizing and needed help moving:
But another friend of hers, (we’ll call her Mary), said, “No, you won’t. I’ll get others to help. No biggie.” And Mary rallied the troops. She called and e-mailed and Facebook-posted “Our friend needs help!” She had a spreadsheet created, shifts posted, donuts and coffee procured, and she was ready.
Not to put a business spin on everything, but can you imagine if a local mover had seen this message and donated their services? The publicity would have been killer.