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2010 Local SEO Predictions Revisited

January 3rd, 2011
17 Comments


Inspired by John Battele’s scoring of his 2010 predictions I figured I’d see how I did with my 2010 Local SEO Predictions:

  1. The Open Source Yellow Pages Will Emerge
    Let’s see – Citysearch turned into CityGrid and is now supplying yellow pages data/ads to anyone who wants it.  YPG launched its Yellow API strategy.  A slew of Local Search APIs came out.  I could go on, but let’s just call it a +1

  2. (It’s All About) GOOGLE
    The launch of the new Place SERPs would be enough to put this one into the “win” column. But what about Google Hotpot, Google Boost, Google Tags, Google shutting down Adwords resellers.  And how about trying to buy Groupon? +1 with a bullet

  3. What’s Your Demand Media Strategy?
    All I can tell you is one of the most common questions I get from clients is “how can we do something like Demand Media?” +1
  4. YPs Will Launch More Niche Guides Online
    I haven’t really kept track of this one.  DexKnows launched a home improvement guide, but that’s not enough to qualify as a trend.  I’ll give it a push.

  5. Invasion of the Lame Local Games
    You can dispute the “lame” part, but 2010 was pretty much the year when anyone in local inserted the words “game mechanics” into their pitch decks.  I even got it right that Zynga would launch something with a local bent like Cityville+1 with a Nostrodomus badge
  6. AdSense for Local
    CityGrid, Chitika, PaperG, Yext Tags, iPromote and probably others. +1

  7. Reputation Management Wars
    I can’t even keep track of how many of these suckers there are. +1

  8. SMB SEO Budgets Will Increase Dramatically
    I am seeing it.  Are you?  +1

  9. GLBC Will Institute an Agency of Record User
    Wrong! Maybe this year guys? -1

  10. M&A Activity in Local Search Will Take Off
    Maybe the frenzy I was predicting hasn’t taken off, but the Groupon deal alone should be enough.  What the hell – I’ll give it a push
  11. SEO Consultants Will Become Better Known as Marketers
    Maybe wishful thinking, but correct me if I am wrong, but the number of companies that are treating SEO as a core component of marketing and relying on the search perspective to inform other marketing channels. I am giving myself a +1 because it’s my blog and I can.

So there you have it:  8 wins, 2 pushes and 1 loss.  I’ll take it.

2011 predictions coming up soon.


Tags: Google · Groupon · Local Advertising · Local Search

17 responses so far ↓

  • 1 David Mihm // Jan 3, 2011 at 2:54 pm

    Amazing. Almost as successful as Sarah Palin’s endorsements in November. Can you see Russia from the front porch of the Local SEO dojo?

  • 2 Andrew Shotland // Jan 3, 2011 at 3:07 pm

    You betcha

  • 3 seo // Jan 4, 2011 at 12:16 am

    Many people who do SEO work talk in theory and rarely will talk about exact clients and what they did for them. They will usually say its due to some confidentially bullshit or NDA. Funny… Every reputable SEO company I know of has a plethora of clients with real examples.

  • 4 Andrew Shotland // Jan 4, 2011 at 12:22 am

    whatchoo talkin’ bout comment spamming Willis?

  • 5 Brandon Na // Jan 4, 2011 at 12:29 am

    Thanks for sharing.

    Just curious though, but your post was inspired by John Battele’s scoring, but were Rand Fishkin’s also inspired by Battele’s or yours or what came first, the chicken or the egg?

    Seriously, looks like rand did his on the 23rd of dec, john on the 27th and here yours are a week later. So, maybe Rand was the egg? No sure, but I immediately thought of Rand’s posting after accidentally running into your post here doing a little “local seo” research.

    Btw, I thought the little post about the auto shop experience with you and I think it’s David Mihm was entertaining. Don’t know how I ran over that post, but you’re right that some businesses are ignorant at times. On the flip side, sometimes people have bad days and just lash out. I guess he just lashed out at the wrong person that day ;)

  • 6 Andrew // Jan 4, 2011 at 12:59 am

    Nice article. Seo for life

  • 7 Andrew Shotland // Jan 4, 2011 at 9:06 am

    Brandon,

    I have been doing Local SEO Predictions for several years now so if Rand is the egg then perhaps I might be the foreplay that leads to the egg

  • 8 Brandon Na // Jan 4, 2011 at 1:35 pm

    Ha, ha..perhaps.
    :)

  • 9 Nir Levy // Jan 4, 2011 at 4:16 pm

    How do you go about answering, “How can we do something like Demand Media?”?

  • 10 Andrew Shotland // Jan 4, 2011 at 4:20 pm

    Oh that’s an easy one. I pull out my Rube Goldberg powerpoint chart.

  • 11 Kishore Dharmarajan // Jan 5, 2011 at 11:39 am

    Hope at least some of the predictions will come true.

  • 12 Howard Lerman // Jan 5, 2011 at 5:04 pm

    What about your prediction that you’d see Cousin It this year? I’d say you won that one too…

  • 13 Andrew Shotland // Jan 5, 2011 at 5:10 pm

    That was on my personal blog http://visionariesandvoices.wordpress.com/2010/11/05/joe-with-cousin-it-beard/

  • 14 Srinivas Kumar // Jan 6, 2011 at 10:56 pm

    Thanks for sharing.. last there was a huge change in search results because of google prioritizing location

  • 15 Indian seo company // Jan 7, 2011 at 12:52 am

    Before anything else, it is very important to decide which SEO company you should work with in order to ensure that you are getting the type of help, support and assistance that you need for your online business to succeed.

  • 16 seo india // Jan 14, 2011 at 1:29 am

    Very well written blog post! I’ve been in seo for a few years and agree with what you said here. SEO is still the best for local business.
    All the best

  • 17 Jonny Quick // Feb 12, 2012 at 11:20 am

    GRR! You keep deleting my thoughtful comments that are in correct English and are perfect examples of a well-masked attempt at gaining a backlink.

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