LOC@L SEO GUIDE

New to local search engine optimization? Subscribe to my RSS feed. Thanks for stopping by.I wrote this article on Black Monday Shopping a year ago and it is doing very well this year.  If you can afford to do long term planning for your SEO it can really pay off.  What words are your customers [...]

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Per my previous post on targeting searches for Black Friday deals, if you are really on your game you would have also put up a post on your site about the best places to find Xmas trees in your city.  According to the Google Adwords Tool local searches related to Christmas tree farms had some [...]

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Are you looking for Black Friday deals in your city from stores like Walmart, BestBuy & Target?  I bet a lot of people are looking for this stuff.  The economic meltdown of 2008 is probably the best thing that ever happened to the post-Thanksgiving shopping weekend.
If I were a Pleasanton Plumber or an attorney in [...]

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Ahmed Farooq of IBegin pinged me yesterday to let me know that he has joined the growing list of companies that are trying to become a one stop shop for updating your business listing and making sure the listing is updated across the Web.  As someone who has spent countless hours updating some of my [...]

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Creating a good internal linking strategy to pass pagerank from one page to another is an important part of SEO.  Unless you have a good understanding of some basic technical concepts, it sometimes may be hard for you to figure out if your internal links are capable of passing pagerank.  For example, you might have [...]

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Sitting in on the Web Communities 2.0 panel at Kelsey ILM.  Seems to me the show is turning into the Local SEO show as the panel is spending a lot of time talking about GeoLocalSEO.  No complaints here…
Mark Josephen - Outside.in
Dave Galvan - Topix
Mike Orren - Pegasus News
Sebastien Provencher - Praized

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Just heard that their current market cap is about $20 million.  Thinking everyone here at the Kelsey ILM Conference could chip in a few bucks and we could buy it.  Ping me if you’re in.

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I don’t have enough brain power to give you the blow-by-blow on the Out Of Home session, but listening to Aileen Lee of Danoo, John McMenemin of RippleTV and Rocky Gunderson of SeeSaw Networks, I am hearing some impressive stats about the power of place-based marketing (e.g. those tv screens in your local coffee shops).

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According to the Kelsey video panel - 30-50% of those who have websites will use online video in the next three years.

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Per my previous post on CitySquare’s success with online coupons, it seems like offering deals on your site is the way to go in this meltdown.  I had lunch today with Loren Bendele, CEO of Savings.com, a deal aggregator.  According to Loren they had a record month last month in what would normally be a [...]

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