LOC@L SEO GUIDE

Coming into this one late unfortunately.  Mixpo is provides an easy way to create web videos for marketing.
Mixpo provides a dashboard to help measure the effectiveness of the video.  You can click on a video from a campaign to get impressions, views and conversions for specific time periods.  You can see a map that shows […]

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Like most other SMBs, spas could give a flying $@!%$* (did I spell that right?) about technology, SEO, search engine advertising, anything with the word “click”, SERPs, etc.  “Sticky” is never a good term in the spa industry.
1/3 of avg. spa revenue from gift certificates.  SpaBoom’s pay for performance private labeled online gift certificate model […]

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Just saw this on Techcrunch while spacing out to a local search presentation.

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Newsflash: Now using the “DDL” (Drilling Down on Local) acronym to shorten titles.
Avvo is a ratings site for lawyers. Currently in 13 states plus DC = 65% of all practicing lawyers.
Because B2B is boring they have been able to get a strong foothold into the legal vertical. I totally agree, both with the […]

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Jon Carder, CEO of Mojopages, just asked Matthew Berk if they have ever run into any problems crawling other review sites.
Matt: we are respectful of who we crawl - we typically contact the publisher first and often have partnerships.
My POV is Google does it so why shouldn’t you?
Another question re what about negative reviews?  Neither […]

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Matthew Berk is a smart guy who built OpenList which was acquired by Marchex. He and Marchex take the “no editor” policy. They want to solve problems with tech, not people.
Marchex is a hybrid of online advertising services and tech and consumer-focused websites (150,000+!). They have 26MM monthly uniques. Not […]

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Seattle Times one of the last privately owned papers in the US.
7 online brands (listed here at top of page) covering 73% of the market online.
Seattle is most wired and wireless market in the nation.
Our challenge: How to add value in a craigslist culture? Social media and word or mouth are growing in […]

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For all of my readers who are not at the Kelsey conference feel free to ping me with any questions you would like me to ask any of the speakers.
Info on the speakers here.

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Marshall steps up to the plate with Charles Laughlin of The Kelsey Group pitching. An exec with a long history in IYP, etc.
Full Disclosure: I had lunch with Pat Marshall once. I think the food was good and I paid, but I don’t think it will bias me one way or […]

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Rob is walking through the dramatic change LATimes.com went through over the past year and how they have gone more hyperlocal and more Web2.0 while improving the editorial. They started with their Travel section which they rebuilt entirely in Ruby on Rails then they attacked their Entertainment section, including The Envelope, and added a […]

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