LOC@L SEO GUIDE

Trade shows and professional gatherings such as Meetups can be great for your business. You get access to a lot of potential customers in one place and they are usually there to do business. So what’s the next best thing to going to a trade show? Ranking at the top of Google […]

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Just found this article from Slate about the history of phone books, how they create so much waste and the opt-out movement that’s floating around several states. The quote that caught my attention is something we may have all heard before but put in a way that is pretty stark:

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Dan Goodman of Loladex, a recently launched local search service on Facebook, tells me that the company has launched an update today improving the UI and adding a bunch of local search filters (category, distance, etc.).  The service is focused on the Washington, DC area for now but clearly has national intentions. The new […]

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I just got an email from the folks at GenieKnows announcing their new local search engine at local.genieknows.com. I haven’t had a chance to look it over but it might be worth checking out. They also do game search and health search and it’s a little funny to see “games” and “health” as […]

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In a previous post I stated that Facebook Local could end up being a very important marketing opportunity for you business. Since then, thousands of businesses have created Facebook Pages - simple templates to create a page about your service that can be promoted via Facebook’s social network.
In principle the more networked your business’ […]

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Hey readers, Webvisible just raised a bunch of money and Spotrunner just bought Weblistic.  I am curious if any of you out there have used any of the local search engine advertising solutions like ReachLocal, Webvisible, OrangeSoda, etc. and what your experiences have been.   If you have some thoughts please email them to me at […]

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I know what you’re thinking - how is he going to tie these unrelated concepts together? Well, just as it took the IRS to uncover a connection between Elliot Spitzer and the Emperors Club VIP escort service, it also takes a true SEO obsessive to tie these two headline grabbers to local search engine […]

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Many SEO practitioners bolt on extra navigation links to improve internal linking to important pages but I just noticed something on this blog that suggests that links inside of content (i.e. in the center part of the page) probably have more power, something which has been noted on other popular SEO blogs. For those […]

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I just got an email from the Kelsey Group re their next local search conference - Drilling Down on Local 2008: Marketplaces coming up in Seattle in April.
For those of you interested in really digging into the business of local there is no better venue than the Kelsey conferences. I remember when these conferences […]

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I pride myself on being able to explain SEO concepts in a clear, simple fashion to my clients, but today a potential client told me that for her SEO was about as “clear as mud”. I think we all have subject matter where we naturally tune out and the information has hard time sinking […]

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