LOC@L SEO GUIDE

Haven’t had a lot of time to post over the past couple of days but I’ll be back next week with more recaps from the mind-blowing Kelsey Interactive Local Media conference.  In the meantime I thought you’d appreciate the magic that is SEO by looking at the latest crazy search term that this blog ranks […]

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What follows are my perceptions and/or misperceptions of the panel on local search ad targeting at the Kelsey ILM Conference:
Panelists:
Court Cunningham, CEO, Yodle
Brad Geddes, LocalLaunch
Simon Heseltine, Serengeti Communications
Jon Kelly, SureHits
Dorab Patel, Matchcraft

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I just heard a presentation from Facebook on its social ads system where you can use referrals from a customer as part of your ad to promote your business across a social network.  I am no attorney but I am pretty sure that there are several companies who have applied for patents on this concept […]

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Here’s what I am getting from the ILM presentation by Chamath Palihapitiya, VP of Product Marketing & Operations, Facebook:
Facebook = big:
55 million active users
250,000 new users per day
One year from now 200 million people
Greater than entire sum of paid and unpaid usage of newspapers in 2006

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Here it is straight from the man who spends all day long talking to Yellow Pages companies:
2008 will be the year of multi-channel expansion driven by yellow page companies.  These co’s will start moving their advertisers across multiple media platforms - Ad sponsored DA, Mobile, IYP, Search, etc.
Call-tracking will unify platforms.
Yellow Pages headings will begin […]

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Ian McAnerin of McAnerin Networks offers these tips to finding good links:
Search Google: If it’s in Google chances are it’s a page worth getting a link from.  I don’t totally agree with this but it’s liveblogging so wtf.
Search For Sites That Allow You To Submit Links: Search Google with terms related to your business like […]

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Matt Stoddardt of Linkworth offers these tips on how to get local links:
Get the obvious local links
- BBB
- Chambers of Commerce
- Search city+state+associations to find relevant local organizations. There are hundreds of listings for realtor groups, legal groups, medical groups, etc. Chances are there is something that is relevant for your business
Leverage […]

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Just a note to my readers that I have touched down in LA and will (maybe) live blog some of the local search sessions - definitely not the one I am in at 11 though.

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Yesterday I wrote about how a business could prepare for big events like Black Monday sales by creating content on your site that targets keywords people might be looking for. The post generated some ok traffic to my site from some interesting sources that I thought would be good to mention to you.
Yesterday I […]

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The Friday after Thanksgiving this year my sister-in-law was up early to hit a special 4am sale at Best Buy. When she got back loaded with electronics she jumped on the Internet looking for special sales at other local retailers.

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