LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & MARKETING MADE SIMPLE

 

Entries from October 2007

One Scary Month In Local Search Blogging

October 31st, 2007 · 2 Comments

I am celebrating Local SEO Guide’s one month anniversary (and Halloween) of spewing forth thoughts on local search with a greatest hits post. For those of you new to these pages here are the top posts from the past 30 days. And here’s your tip of the day:

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Tags: Blogging

The SEO Friendly CMS

October 30th, 2007 · 13 Comments

A client was recently told that they needed to build a custom content management system or CMS. If your web developer or head of engineering is telling you they need to build you a custom content management system and you have survived the initial heart attack, here are some recommendations (apologies for the formatting) […]

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Tags: Ranking Factors · Uncategorized

Video Optimization: Is Your Dentist Ready for His Close-Up?

October 29th, 2007 · 1 Comment

If video SEO is in the NY Times you know it’s gone mainstream. Yesterday the Times ran a piece on how a dentist in Pennsylvania has posted a video about root canal on YouTube to explain the procedure to his patients. Since he posted the video, he has signed up 42 patients via […]

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Tags: Weblistic · DexKnows

The Value of Links Back To Your Site (A Case Study)

October 26th, 2007 · 4 Comments

There have been trillions of words written about how valuable it is for search engine optimization to get links back to your site from relevant sites with targeted keywords in the text of those links. So why even bother adding more noise to the conversation? Because I saw something happen the other day […]

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Tags: Ranking Factors · Google · Uncategorized

Yellow Pages 3.0 (a.k.a. The New New Yellow Pages)

October 25th, 2007 · 6 Comments

If you soaked up every excruciating detail of How To Turn Your Site Into An Online Yellow Pages you know that I am a big believer in the power of small businesses to attract a lot of the search traffic that would normally go to local search companies. Likewise if you mind-melded with The […]

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Tags: Yellow Pages · Local Search

Judysbook R.I.P.

October 24th, 2007 · No Comments

In case you’re interested and hadn’t seen the news, Judysbook, one of the original “social-local” search companies, is shutting down most of its operations and looking for a buyer. More on this story at TechCrunch.

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Tags: Uncategorized

Why Is Your Business Information Out of Date?

October 24th, 2007 · 3 Comments

How many times have you found out of date information about your business on the Web? At Insider Pages we averaged several inquiries per day from disgruntled businesses because we were displaying an incorrect phone number, address or name.

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Tags: InsiderPages · Yellow Pages · Local Search · Local Data

How to Rank #1 in Online Yellow Pages

October 23rd, 2007 · 8 Comments

This one’s a little crazy, but it’s guaranteed to get you local search traffic. The good news about many online yellow pages sites is that their formulas for displaying results are a lot easier to figure out than Google’s. My personal favorite is the “distance sort” result.
When you search Yellowpages.com for “pizza” in […]

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Tags: Yellowpages.com · Ranking Factors · Yellow Pages · Local Search · Local Data

Blogrush Inactive Now Active

October 22nd, 2007 · 3 Comments

For those of you who have been following this story, Blogrush’s CEO, John Reese, looked into my case and found that my Blogrush account was deactivated because of a typo I made in their system. I am now activated again. On what must be an insane day for him, I appreciate the effort John made […]

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Tags: Uncategorized

Blogrush Inactive - They’ve Got That Right.

October 21st, 2007 · 11 Comments

Sorry for the deviation from local search but this just in - You may have noticed I had been running a Blogrush widget on the side of these pages over the past couple of weeks. Not anymore. I just got an email from Blogrush saying that my account has been made “inactive” because […]

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Tags: Blogging